Open to opportunities

Tay Oliveira

@tayoliveira

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Graphic and Brand Designer with 6+ years of experience.

Brazil

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What I'm looking for

I am looking for a role that values creativity and collaboration, where I can contribute to impactful branding projects and continue to grow professionally.

I am a passionate Graphic and Brand Designer with over 5 years of experience in creating compelling visual identities and campaigns for a diverse range of clients, including startups, agencies, and political figures. My expertise lies in blending strategic branding with storytelling, which has led to significant client growth, such as a 67% increase for TUDOPRONTO. I am proficient in Adobe Suite, Figma, and motion graphics, and I thrive on crafting designs that resonate with audiences.

Throughout my career, I have successfully designed engaging social media content, developed impactful print and digital materials, and conceptualized multimedia content that enhances brand visibility. My work has not only increased social media engagement but also contributed to the successful election of candidates and the growth of businesses. I believe in the power of design to tell stories and connect with people, and I am committed to delivering high-quality visuals that align with my clients' goals.

Experience

Work history, roles, and key accomplishments

Brand Graphic Designer

Cash Sanders

Mar 2023 - Present (2 years 3 months)

Played a key role in a successful client campaign by assisting in the creation and refinement of design concepts tailored to a diverse clientele. Conceptualized design projects from market research to brand identity completion using typography, layout design, color theory, and illustration.

Brand Identity Typography Layout Design Illustration Market Research

Brand Graphic Designer

Bloop Personal Care

Mar 2023 - Present (2 years 3 months)

Constructed Bloop's Branding & Identity Design, collaborating with their marketing team to conceptualize storytelling, positioning, and guidelines according to research. Expanded initial short-term contract into a long-term role, leading brand identity and packaging design, B2B materials, and creating visual content for campaigns across multiple platforms, resulting in 10-12% monthly sales growth.

Brand Identity Design Packaging Design Visual Storytelling Marketing Campaigns Sales Growth

Graphic Designer

Optimate

Jul 2022 - Present (2 years 11 months)

Assisted in the creation of innovative design concepts with high-quality visuals for print, web, and social media, ensuring brand consistency across platforms. Worked as a Logo/Branding Designer, creating visual identities for 20+ clients across multiple industries.

Logo Design Branding Visual Branding Print Design Web Design Social Media Design

Graphic Designer

TUDOPRONTO Arquitetura

Oct 2021 - Present (3 years 8 months)

Developed visual identity for an architecture office, supporting brand positioning and storytelling across multiple media. Conceptualized multimedia content for social media, increasing audience engagement and supporting brand growth, resulting in 2.5k organic followers in 6 months and prospecting 67% new clients.

Visual Branding Positioning)Multimedia Content

Graphic Designer

Council Campaign

Sep 2020 - Present (4 years 9 months)

Formulated impactful print and digital materials to support the candidate’s outreach and campaign goals. Conceptualized and maintained a consistent visual identity to communicate the candidate's message and values across all platforms.

Print Design Digital Design Campaign Management Storytelling

Graphic Designer Intern

Grafica Gwara

Apr 2018 - Present (7 years 2 months)

Designed engaging social media content, including posts, stories, and visuals, to boost brand awareness and engagement. Crafted campaigns aligned with the company's visual identity to connect with the target audience, increasing social media engagement by 20%.

Adobe Illustrator Adobe Photoshop Brand Awareness Visual Branding

Education

Degrees, certifications, and relevant coursework

Universidade Federal do Maranhão - UFMA

Bachelor Degree, Design

Completed a Bachelor's Degree in Design, focusing on various aspects of design principles and practices. Gained a comprehensive understanding of visual communication and design methodologies.

Dún Laoghaire Institute of Art, Design and Technology

Visual Communication, Visual Communication

Participated in an exchange program focusing on Visual Communication. Developed skills in various design disciplines and gained international exposure in the field.