Vincent Orleck
@vincentorleck
I build social, content, and digital strategies that turn underperforming channels into engaged communities.
What I'm looking for
I've built social media, content, and digital marketing strategies for Arizona State University, Meta's Facebook Small Business Solutions program, IO, and brands across education, government, technology, and startups.
At ASU Knowledge Enterprise, I expanded its digital presence from 11 platforms to more than 50 and grew the aggregate audience 10X. I also increased ASU Biodesign Institute social traffic by 308% and led crisis communications during COVID-19.
Through Not A Guru Marketing, I help small businesses and founders navigate AI, search, content discovery, audience behavior, and digital culture through strategy, content systems, consulting, workshops, and community building.
Experience
Work history, roles, and key accomplishments
- HUUB was born out of CO+HOOTS, an entrepreneur resource center also ranked No. 4 coworking space in the nation by Inc. and functions as an entrepreneur resource platform that brings their community building and business support methodology to city governments.
- As a HUUB advisor I consult with small business owners and entrepreneurs on digital and social media marketing strategies.
- Launched and led a modern marketing consultancy that blends hands-on strategy, AI-powered tools, and deep startup ecosystem knowledge to help small businesses and founders grow.
- Partnered with clients across government, education, and tech to deliver social media strategy, brand development, and content systems.
- Frequently tapped as a speaker and workshop host on topics focused on AI in ma
- Lead marketing and communications for an AI-powered SaaS company serving higher education and government, driving brand visibility and engagement.
- Execute integrated campaigns across paid (LinkedIn, Google), digital, content, and events to generate awareness, leads, and partner growth.
- Own brand messaging and positioning, translating complex AI and compliance solutions into clear, compelling
- Led digital strategy for ASU KE brands, growing audience engagement and brand visibility.
- Expanded ASU KE's digital presence from 11 platforms to 50+, increasing aggregate audience by 10X.
- Managed digital campaigns and multimedia projects, aligning with university goals.
- Served as lead editor for social media content, ensuring AP Style and brand consistency.
- Administrator, community manager of various multiple social media accounts associated with and under the umbrella of Knowledge Enterprise (Research) at Arizona State University
- Spearheaded social media efforts, driving audience growth and brand engagement.
- Led crisis communications during COVID-19 for ASU KE brands.
- Increased ASU Biodesign Institute social traffic by 308% through targeted
- Consulting with brands and companies from SMB to Enterprise level on social media and content strategy
- Daily account and community management on all platforms
- Verticals worked with include: real estate, automotive, network marketing, beauty, software and tech startups
- Lead generation and sales
- Event campaigns and execution
- Hired as first dedicated social media position in company's existence
- Launched/relaunched online presence on platforms including Instagram, YouTube, Snapchat, Facebook, and Twitter
- Led successful planning and activation for multiple events annually including company conference for 10,000+ in-person attendees and live-streaming remote events
- Managed all aspects of company blog
- Community
Grew social media presence significantly: 500% increase in Twitter followers, 300% on LinkedIn, 200%+ on Facebook, and 100% on Google+ within a year.
• Increased daily engagement, activity across platforms through targeted content and strategy.
• Managed 8-10 additional accounts focused on company products, locations, and services.
• Led the consolidation of multiple LinkedIn pages to streamlin
PROCESS
1) Worked with merchants to understand their business and marketing objectives, then helped them to develop their Ads and Page strategy
2) Brought clients through the key steps to connect, engage and influence their customers through Facebook
3) Developed a customized solution tailored to help clients achieve their business objectives
4) Guided them on how to identify and track their campa
Multimedia Advertising Sales
Aug 2005 - Apr 2010 (4 years 8 months)
Handled multimedia advertising sales for a major newspaper and its digital platform.
Education
Degrees, certifications, and relevant coursework
Rhode Island College
Bachelor of Arts - BA, Mass Communication/Media Studies
* Public address voice for all sports including men's/women's basketball, wrestling, gymnastics, baseball, softball, and annual Midnight Madness
* Recreation Center Staff
The Wheeler School
HIgh School Diploma, College/University Preparatory
The Wheeler School believes in the importance of high expectations and standards. At the same time, we recognize that academic, artistic, social and physical development are the results of a process which allows each individual to identify and draw upon his or her own resources. Our hope and expectation is that at Wheeler each student will have learned to solve problems, to express himself or hers
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Master of Science - MS, Digital Communication and Media/Multimedia
2021 - 2022
The Master of Science in digital audience strategy prepares students to design and execute large-scale digital audience growth and engagement strategies through a data-driven, multidisciplinary, hands-on curriculum. Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices.
Through required coursework in ethics, media law and entrepren
Arizona State University
Master of Science, Digital Communication and Media/Multimedia
2021 - 2022
Pursued a Master of Science in Digital Audience Strategy, focusing on data-driven audience growth and engagement strategies.
Rhode Island College
Bachelor of Arts, Mass Communication/Media Studies
Activities and societies: Public address voice for all sports including men's/women's basketball, wrestling, gymnastics, baseball, softball, and annual Midnight Madness; Recreation Center Staff
Earned a Bachelor of Arts in Mass Communication/Media Studies, with involvement in sports announcing and recreation center activities.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
vincentorleck.socialSalary expectations
Social media
Job categories
Skills
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