Skip to main content
Vincent OrleckVO
Looking for a job

Vincent Orleck

@vincentorleck

I build social, content, and digital strategies that turn underperforming channels into engaged communities.

United States
Message

What I'm looking for

I'm looking to help organizations turn changing audience behavior, AI, social media, search, and content discovery into clear strategy, strong content, and engaged communities.

I've built social media, content, and digital marketing strategies for Arizona State University, Meta's Facebook Small Business Solutions program, IO, and brands across education, government, technology, and startups.

At ASU Knowledge Enterprise, I expanded its digital presence from 11 platforms to more than 50 and grew the aggregate audience 10X. I also increased ASU Biodesign Institute social traffic by 308% and led crisis communications during COVID-19.

Through Not A Guru Marketing, I help small businesses and founders navigate AI, search, content discovery, audience behavior, and digital culture through strategy, content systems, consulting, workshops, and community building.

Experience

Work history, roles, and key accomplishments

HUUB logoHU
Current

Marketing Advisor

Sep 2020 - Present (5 years 11 months)

- HUUB was born out of CO+HOOTS, an entrepreneur resource center also ranked No. 4 coworking space in the nation by Inc. and functions as an entrepreneur resource platform that brings their community building and business support methodology to city governments.
- As a HUUB advisor I consult with small business owners and entrepreneurs on digital and social media marketing strategies.

Not A Guru Marketing logoNM
Current

Owner

Jan 2018 - Present (8 years 7 months)

- Launched and led a modern marketing consultancy that blends hands-on strategy, AI-powered tools, and deep startup ecosystem knowledge to help small businesses and founders grow.
- Partnered with clients across government, education, and tech to deliver social media strategy, brand development, and content systems.
- Frequently tapped as a speaker and workshop host on topics focused on AI in ma

Canyon GBS logoCG

Marketing Manager

Oct 2025 - May 2026 (7 months)

- Lead marketing and communications for an AI-powered SaaS company serving higher education and government, driving brand visibility and engagement.
- Execute integrated campaigns across paid (LinkedIn, Google), digital, content, and events to generate awareness, leads, and partner growth.
- Own brand messaging and positioning, translating complex AI and compliance solutions into clear, compelling

Arizona State University logoAU

Digital Communications Manager

Oct 2021 - Jun 2024 (2 years 8 months)

- Led digital strategy for ASU KE brands, growing audience engagement and brand visibility.
- Expanded ASU KE's digital presence from 11 platforms to 50+, increasing aggregate audience by 10X.
- Managed digital campaigns and multimedia projects, aligning with university goals.
- Served as lead editor for social media content, ensuring AP Style and brand consistency.

Arizona State University logoAU

Senior Social Media Manager

Apr 2018 - Oct 2021 (3 years 6 months)

- Administrator, community manager of various multiple social media accounts associated with and under the umbrella of Knowledge Enterprise (Research) at Arizona State University
- Spearheaded social media efforts, driving audience growth and brand engagement.
- Led crisis communications during COVID-19 for ASU KE brands.
- Increased ASU Biodesign Institute social traffic by 308% through targeted

BRANDish Social Media Marketing LLC logoBL

Partner

Aug 2016 - Dec 2017 (1 year 4 months)

- Consulting with brands and companies from SMB to Enterprise level on social media and content strategy
- Daily account and community management on all platforms
- Verticals worked with include: real estate, automotive, network marketing, beauty, software and tech startups
- Lead generation and sales
- Event campaigns and execution

Plexus Worldwide, Inc. logoPI

Social Media Director

Feb 2014 - Jul 2016 (2 years 5 months)

- Hired as first dedicated social media position in company's existence
- Launched/relaunched online presence on platforms including Instagram, YouTube, Snapchat, Facebook, and Twitter
- Led successful planning and activation for multiple events annually including company conference for 10,000+ in-person attendees and live-streaming remote events
- Managed all aspects of company blog
- Community

IO logoIO

Social Media Director

Dec 2012 - Oct 2013 (10 months)

Grew social media presence significantly: 500% increase in Twitter followers, 300% on LinkedIn, 200%+ on Facebook, and 100% on Google+ within a year.
• Increased daily engagement, activity across platforms through targeted content and strategy.
• Managed 8-10 additional accounts focused on company products, locations, and services.
• Led the consolidation of multiple LinkedIn pages to streamlin

Facebook logoFA

Client Partner

Jan 2012 - Nov 2012 (10 months)

PROCESS
1) Worked with merchants to understand their business and marketing objectives, then helped them to develop their Ads and Page strategy
2) Brought clients through the key steps to connect, engage and influence their customers through Facebook
3) Developed a customized solution tailored to help clients achieve their business objectives
4) Guided them on how to identify and track their campa

Education

Degrees, certifications, and relevant coursework

RC

Rhode Island College

Bachelor of Arts - BA, Mass Communication/Media Studies

* Public address voice for all sports including men's/women's basketball, wrestling, gymnastics, baseball, softball, and annual Midnight Madness

* Recreation Center Staff

TS

The Wheeler School

HIgh School Diploma, College/University Preparatory

The Wheeler School believes in the importance of high expectations and standards. At the same time, we recognize that academic, artistic, social and physical development are the results of a process which allows each individual to identify and draw upon his or her own resources. Our hope and expectation is that at Wheeler each student will have learned to solve problems, to express himself or hers

WU

Walter Cronkite School of Journalism and Mass Communication at Arizona State University

Master of Science - MS, Digital Communication and Media/Multimedia

2021 - 2022

The Master of Science in digital audience strategy prepares students to design and execute large-scale digital audience growth and engagement strategies through a data-driven, multidisciplinary, hands-on curriculum. Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices.

Through required coursework in ethics, media law and entrepren

Arizona State University logoAU

Arizona State University

Master of Science, Digital Communication and Media/Multimedia

2021 - 2022

Pursued a Master of Science in Digital Audience Strategy, focusing on data-driven audience growth and engagement strategies.

Rhode Island College logoRC

Rhode Island College

Bachelor of Arts, Mass Communication/Media Studies

Activities and societies: Public address voice for all sports including men's/women's basketball, wrestling, gymnastics, baseball, softball, and annual Midnight Madness; Recreation Center Staff

Earned a Bachelor of Arts in Mass Communication/Media Studies, with involvement in sports announcing and recreation center activities.

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan