Vikram Ingale

Worked closely with regional Sales and Account Managers to implement and deliver digital ad campaigns. Provided first-class customer service to internal and external clients with detailed campaign analysis, including performance Summary, learnings, optimization recommendations for future campaigns/deals.

Managed and created ad campaigns using Google Ad Manager (GAM) while monitoring for over/under deliveries. Optimized campaigns by suggesting alternatives to clients and troubleshooting delivery and creative issues.

Worked on various video ad servers including LKQD, Streamrail, Springserve, Optimatic, AOL, and Fyber. Managed demand-side operations by creating tags and implementing blacklist/whitelist for campaign optimization.

Trafficked online advertisement campaigns for UK and DE clients using Glam Adapt (DFP) Server. Optimized campaigns based on user engagement metrics and CTR, generating reports from platforms like DFA, Media Mind, Point Roll, and Atlas.

Created campaigns and derived tags in various SSPs such as Pulsepoint, Pubmatic, Openx, Appnexus, and Google Ad Exchange. Optimized campaigns to increase revenue and handled publisher issues including fill rate, eCPM, and discrepancies.

Validated and provided accurate revenue figures from 3rd party ad networks to the Finance team. Monitored premium publisher performance by auditing impressions, clicks, revenue, and eCPM trends to identify discrepancies.

Completed a Master of Business Administration, focusing on key business principles and management strategies. Gained expertise in various aspects of business operations and leadership.

Earned a Bachelor of Engineering in Computer Science, developing a strong foundation in computer systems, programming, and software development. Acquired practical skills in various technical domains.