Open to opportunities

Vidhika Kumar

@vidhikakumar

Message

I maintain accurate CRM, revenue, and operational reporting that supports business decisions.

India

Message

What I'm looking for

I'm seeking a finance operations or reporting-focused role where I can apply my strengths in data accuracy, reconciliation, operational reporting, and process coordination.

At gradnext, I maintain lead, conversion, and revenue records across the marketing pipeline, reconcile data for reporting integrity, and provide recurring operational summaries to the co-founder.

Previously at Bhanzu, I managed the customer lifecycle and CRM records for 200+ prospects at once, redesigned follow-up workflows to reduce manual data gaps, and built a monthly outreach system generating 50+ qualified leads. At Kredily, I maintained clean client-lifecycle data for pipeline analysis while communicating HR and payroll SaaS value through structured client walkthroughs.

I bring an MBA in Marketing and Finance and hands-on experience turning accurate CRM and operational data into clear reporting for financial and strategic planning.

Experience

Work history, roles, and key accomplishments

Current

Brand Associate

Current

GradNext

Mar 2026 - Present (6 months)

Maintains accurate records of leads, conversions, and revenue data across the marketing pipeline, reconciling entries regularly to ensure reporting integrity for the co-founder. Tracks and reports on marketing and operational metrics, compiling data into clear summaries that support financial and strategic decision-making.

Data Tracking Reporting CRM Data Analysis Process Optimization Cross functional Coordination

Education

Degrees, certifications, and relevant coursework

Sharda University

Master of Business Administration, Marketing & Finance

Pursued an MBA with a dual specialization in Marketing and Finance, gaining strong academic grounding in financial concepts and marketing strategy.

IMS Ghaziabad

Bachelor of Business Administration, Sales & Marketing

Completed a Bachelor of Business Administration with a focus on Sales and Marketing, building foundational knowledge in business and customer engagement.