Open to opportunities

Victor Manuel Valle Alaniz

@victormanuelvalleala

Message

I build GTM and loyalty growth, leading payments, rewards, and partner success.

Mexico

Message

What I'm looking for

I’m looking to lead GTM and loyalty/rewards growth in payments or consumer brands—aligning cross-functional teams, using data to drive outcomes, and improving operations with scalable tools and clear partner value.

I specialize in turning loyalty and rewards strategy into measurable business growth. At Spin (FEMSA), I’m driving GTM and business development for B2B products in the payments industry, with a primary focus on Acquiring and SPEI for e-commerce businesses—through market analysis, business plans, and business cases that support strategic decisions.

Previously, I led commercial and operational management for Spin Premia’s external partners (Volaris, ViX and Caliente.mx), ensuring partner performance in the loyalty program and executing promotions and affiliate marketing strategies. I’ve also served as Head of Rewards at AB InBEV, where I led the Club TaDa loyalty program go-live and managed data activation plans; earlier, as a B2B Retention Manager at Grupo Posadas, I led KAM operations for digital products (Kivac Travel Suite and Viaja Plus), including an operational CRM migration to OMS, budget control, and KPI monitoring.

Experience

Work history, roles, and key accomplishments

GTM & Business Development

Spin (FEMSA)

May 2025 - Feb 2026 (9 months)

Responsible for business development and Go-To-Market strategy for Spin Negocios B2B products in the payments industry, focusing on acquiring and SPEI for e-commerce businesses. Conducts market analysis and business plan design, collaborates cross-functionally, and supports operational improvements.

Go To Market (GTM)Business Development B2B Payments SPEI E commerce Support Market Analysis Business Planning Process Improvement Operational Efficiency

SR Partner Success Lead

Spin (FEMSA)

Mar 2023 - May 2025 (2 years 2 months)

Led commercial and operational management of Spin Premia’s external partners (Volaris, ViX, and Caliente.mx) within the loyalty program. Managed partner go-live activities, promotions and affiliate marketing execution, and cross-functional delivery aligned with business objectives.

Partner Success Loyalty Program Management Commercial Operations Promotions Management Affiliate Marketing Cross Functional Collaboration Stakeholder Management

Head of Rewards

AB InBev

Jun 2022 - Mar 2023 (9 months)

Led the Rewards pillar within the Data Marketing team, responsible for Grupo Modelo’s new loyalty strategy. Managed go-live and operations of the Club TaDa loyalty program and data activation plans for multiple brands.

Loyalty Program Management Data Marketing Data Activation Brand Marketing Marketing Strategy

B2B Retention Manager

Grupo Posadas

Oct 2018 - May 2022 (3 years 7 months)

Led the KAMs team overseeing digital products Kivac Travel Suite (KTS) and Viaja Plus. Managed B2B account retention and growth, supported CRM migration and training, coordinated product launches, and handled budget control and KPI reporting.

B2B Account Management Retention Growth Kivac Travel Suite (KTS)Training Budget control Invoicing KPI Reporting Partnerships B2B Event Management

KAM SkyTeam & Other Airlines

Club Premier (Aeromexico Group)

Feb 2018 - Aug 2018 (6 months)

Served as Club Premier’s representative before SkyTeam and the alliance’s airlines, aiming to generate income through tailored value propositions. Managed airline loyalty contracts, supported strategic integration progress, and represented Club Premier in cooperation and bilateral agreements.

Alliance Management Contract Management Strategic Integration Cooperation Agreement Representation

Club Premier Corporate Specialist

Club Premier (Aeromexico Group)

Nov 2015 - Feb 2018 (2 years 3 months)

Managed the Club Premier corporate program and operational relationships with Aeromexico and other program partners. Supported CRM/marketing segmentation and communications, grew memberships and alliances through B2B events, and oversaw online hotels (white label) implementation and testing.

Partner Management Newsletters B2B Events Brand Update Execution Online Hotels (White Label)Product Testing

Plant - Commercial Mission Assistant

KOTRA

May 2015 - Nov 2015 (6 months)

Promoted Korean companies and specialized products within targeted industries in Mexico as a liaison between national clients and prospects. Closed commercial appointments for a plastic direct injection machines market and supported trade mission event planning.

Liaison Trade Mission Coordination Korean Company Promotion B2B Sales Support Plastic Direct Injection Machines Market

Purchasing Planner

Bed Bath & Beyond

Dec 2013 - Dec 2014 (1 year)

Managed assortment and inventory planning for five stores in Mexico, allocating appropriate products and quantities to support profitability. Prepared planograms and product guides for store openings, managed seasonal assortment changes, and worked to minimize inventory losses.

Assortment Planning Inventory Management Seasonal Assortment Changes