
Victoria Aldana
@victoriaaldana
I create on-brand events and communications that strengthen customer engagement.
What I'm looking for
I've planned customer-facing events for Gordon Food Service, including golf tournaments, food shows, and Taste of Stampede attended by more than 1,000 people.
I increased customer retention to 90% through local appreciation events, overseeing vendors, rentals, and timelines. I also introduced a Monday.com task-management system that improved project visibility and cross-departmental communication nationally.
At Fallentimber Meadery, I increased social media engagement by 70% and customer reach by 30% through on-brand content and multimedia marketing plans. I strengthened its digital media library and organized photo shoots to support social engagement.
I'm now supporting special experiences at The Wilder Institute’s Calgary Zoo, coordinating event materials, BEOs, vendors, guest hosting, and on-site operations. I bring communications, branding, and event-planning experience to memorable guest and customer experiences.
Experience
Work history, roles, and key accomplishments
Server
Niko's Bistro
Jan 2017 - Jan 2025 (8 years)
Provided excellent customer service, developing relationships with new and returning customers and resolving conflicts daily. Managed multiple roles and tasks simultaneously while ensuring timely service and exceptional guest experiences.
Special Experiences Assistant
The Wilder Institute's Calgary Zoo
Feb 2024 - Sep 2024 (7 months)
Provided administrative and logistical support for special experiences, including research, coordination, and execution of zoo events. Prepared banquet event orders and supported on-site event operations, setup, guest hosting, and teardown.
Marketing Coordinator
Gordon Food Service
May 2022 - Mar 2024 (1 year 10 months)
Planned and organized national customer-facing events with over 1,000 attendees, increasing customer retention to 90% through local appreciation events. Led training of coordinators and created over twenty on-brand templates on Canva.
Marketing and Communication Specialist
Fallentimber Meadery
Jun 2021 - Feb 2022 (8 months)
Increased engagement by 70% through curating on-brand social media posts and improved customer reach by 30% with multimedia marketing plans. Strengthened digital media library and organized photoshoots.
Communications Specialist – Internship
Silversprings Community Association
May 2020 - Aug 2020 (3 months)
Worked with board members to create COVID-19 statements and reopening plans, supported the Communications Director with a communications plan, and oversaw the development of a new website.
Education
Degrees, certifications, and relevant coursework
Mount Royal University
Bachelor of Communications, Public Relations
Pursuing a Bachelor of Communications with a major in Public Relations.
Availability
Location
Authorized to work in
Salary expectations
Skills
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