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Victoria Aldana

@victoriaaldana1

Marketing Coordinator at Gordon Food Service who rolled out a national task management system and raised customer retention to 90%.

Canada

Message

At Gordon Food Service, I planned national customer-facing events with the Canadian marketing team, including golf tournaments, food shows, and Taste of Stampede. I increased customer retention to 90% by leading local appreciation events and created a task management system in Monday.com that was rolled out nationally.

At Fallentimber Meadery, I increased social media engagement by 70% and customer reach by 30% through on-brand content and multimedia marketing plans. More recently, as a Special Experiences Assistant at The Wilder Institute’s Calgary Zoo, I supported event planning and on-site operations, and received a volunteer’s “paw on the back” for my work at Easter.

Experience

Work history, roles, and key accomplishments

Special Experiences Assistant

The Wilder Institute's Calgary Zoo

Feb 2026 - Sep 2026 (7 months)

Provided administrative and logistical support for special events, including research, coordination, and execution. Prepared banquet event orders and supported on-site operations, guest hosting, and teardown.

Event Planning Banquet Event Orders Vendor Management Cross Functional Communication Guest Relations Meeting Coordination Database Management

Supervisor

Niko's Bistro

Jan 2017 - Jan 2025 (8 years)

Provided excellent customer service, developed customer loyalty, and resolved conflicts daily. Managed multiple roles and tasks simultaneously to ensure timely service and exceptional guest experiences.

Customer Service Conflict Resolution Time Management Multitasking Guest Relations

Marketing Coordinator

Gordon Food Service

May 2022 - Mar 2024 (1 year 10 months)

Planned and organized national customer-facing events with over 1,000 attendees, increasing customer retention to 90%. Led training, created templates, and implemented a task management system using Monday.com.

Event Planning Vendor Management Project Management Training Canva Monday.Com Document Management Internal Communications

Marketing and Communication Specialist

Fallentimber Meadery

Jun 2021 - Feb 2022 (8 months)

Increased engagement by 70% through on-brand social media posts and improved customer reach by 30% with multimedia marketing plans. Strengthened digital media library and organized photoshoots.

Social Media Marketing Content Creation Graphic Design Multimedia Marketing Photography Internal Communications

Communications Specialist – Internship

Silversprings Community Association

May 2020 - Aug 2020 (3 months)

Created COVID-19 statement and reopening plan, supported communications plan for board member onboarding, oversaw website development, and coordinated meetings.

Communications Planning Web Development Meeting Coordination Copywriting Crisis Communications