Victor Febres
@victorfebres
Strategic commercial leader driving revenue growth and digital transformation in industrial automation.
What I'm looking for
I am a strategic commercial leader with 10+ years of experience driving revenue growth and digital transformation in the industrial automation sector. I have managed multi-million-dollar accounts and led cross-functional sales teams to deliver outcome-based solutions aligned with client KPIs.
My record includes over $10M in sales for large mining projects across Greenfield lithium projects, water impulsion, underground mining and communications, as well as experience in E-Housing, EPC, automation and support contracts. I specialize in building commercial strategies, go-to-market plans and enablement for distribution channels.
At Rockwell Automation I progressed from Project Engineer to Portfolio Manager, leading product and commercial strategy, managing key accounts such as BHP, SQM and CODELCO, and delivering consistent ARR and YOY growth. I led teams of Account Managers and Product Consultants to increase adoption, contracts and recurring revenue.
I bring strong skills in negotiation, account-based marketing, outcome-based selling, forecasting and technical-commercial alignment, and I am ready to apply my leadership and strategic planning to scale commercial results in complex industrial environments.
Experience
Work history, roles, and key accomplishments
Lead technical and commercial strategy for automation software and control solutions, driving a 38% YOY sales increase and delivering $6M+ in new product revenue while managing a team of 3 product consultants.
Managed top-tier mining accounts (SQM, CODELCO, BHP), led a team of four account managers, and generated $10M+ in non-traditional revenue and $1M+ ARR through strategic account programs.
Oversaw commercial strategy for SQM and BHP, securing multi-million-dollar deals and introducing process control and network solutions valued at $0.6M, contributing to significant contract and ARR increases.
Developed business with mining accounts in Northern Chile, delivering technical and commercial support that generated over $3M in sales and increased standard business revenue by 15% YOY.
Designed and implemented automation systems, prepared engineering documentation and procurement specifications, and delivered on-time projects including PlantPAX and PLC migrations for mining clients.
Education
Degrees, certifications, and relevant coursework
The London School of Economics and Political Science
Certificate (MBA Essentials), Business Administration
2025 - 2025
Completed the LSE Certificate course 'MBA Essentials' in 2025 to gain foundational MBA concepts and frameworks.
Rockwell Automation
Sales Training Program, Sales / Technical Training
2017 - 2017
Completed Rockwell Automation Inc. Sales Training Program in Summer 2017 focused on sales methodologies and product knowledge.
Gies College of Business, University of Illinois Urbana-Champaign
Master of Business Administration, Business Administration
Grade: 3.9 GPA
Attended the Master of Business Administration program and achieved a GPA of 3.9.
Universidad del Zulia
Bachelor of Science, Electrical Engineering
Grade: Equivalent to 3.2 GPA
Earned a Bachelor of Science in Electrical Engineering with an equivalent GPA of 3.2.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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