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vicky toria

@vickytoria

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Digital Marketing Lead at SeedToScale who generated 3,000+ leads and contributed to $15K+ in revenue.

Nigeria

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At SeedToScale, I lead digital marketing strategy and execution across client accounts. My campaigns generated 3,000+ leads, contributed to $15K+ in revenue, and increased website traffic by 100%+.

At LD&D Consulting, I designed full-funnel marketing systems and built CRM workflows using HubSpot and Zoho. My optimization work improved lead generation by 35%, reduced CPL by 30%, and increased email conversions by 45%.

At Classic Organics, I managed marketing across e-commerce, paid media, email, and social channels. Integrated campaigns increased brand visibility by 120%, while strategic content and paid search raised website traffic by 60%.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Lead

Current

SeedToScale

Jan 2025 - Present (1 year 10 months)

Lead digital marketing strategy and execution across paid media, content, SEO, email marketing, social media, lead generation and customer engagement for multiple client accounts. Generated 3,000+ leads and contributed to $15K+ in revenue through digital marketing initiatives.

Meta Ads Manager Google Ads SEO Email Marketing GA4 Marketing Automation AI assisted marketing Lead Generation Content Marketing Social Media

Web3 Community Manager/Digital Marketer

Roqqu

Mar 2025 - Jan 2026 (10 months)

Managed and grew a 130K+ digital audience across multiple social and community platforms. Developed and executed multi-platform content strategies and community-led growth initiatives.

Community Management Content Strategy Social Media Instagram TikTok Facebook LinkedIn Email Marketing Marketing Automation Influencer Marketing Analytics

Digital Marketing Manager

LD&D Consulting

Nov 2023 - Mar 2025 (1 year 4 months)

Designed full-funnel marketing systems and managed paid campaigns across Meta, Google, LinkedIn and YouTube. Improved lead generation by 35%, reduced CPL by 30%, and increased email conversions by 45%.

HubSpot Zoho CRM Lead Scoring Segmentation Retargeting Paid Advertising Meta Ads Google Ads LinkedIn Ads YouTube Ads SEO CRO Email Marketing Marketing Automation

Digital Marketing Strategist

The Delta Company

Jun 2023 - Sep 2024 (1 year 3 months)

Built SEO-driven content calendars and designed cross-platform campaigns. Increased visibility by 55% and grew social audience by 80% through optimized content and distribution strategies.

SEO Content Strategy Social Media Campaign Management Client Management Vendor Management Reporting Analytics

Digital Marketing Manager

Classic Organics

Apr 2021 - Sep 2023 (2 years 5 months)

Managed digital marketing across e-commerce, paid media, social media, email, website content and customer journey touchpoints. Increased website traffic by 60% and brand visibility by 120%.

Ecommerce Paid Advertising Meta Ads Google Ads TikTokAds Influencer Marketing UGC Email Marketing Customer Behavior Analysis A B Testing Team Management

Community Manager Intern

Coinbase (Africa Region)

Feb 2022 - Aug 2023 (1 year 6 months)

Developed and executed community engagement strategies to increase brand awareness and user adoption across African markets. Built and nurtured online communities across Telegram, Twitter, Discord, and Facebook.

Community Management Telegram Twitter Discord Facebook Content Strategy Localization Influencer Marketing Crisis Communications

Social Media Manager

K21 Media

Feb 2020 - May 2021 (1 year 3 months)

Managed three client brands and increased their collective audience by 75%. Developed and executed data-driven content strategies and optimized budgets for high-performing channels.

Social Media Management Content Strategy SEO SEM Email Marketing Budget Optimization Analytics Reporting

Community Manager

The Adirelounge

Apr 2019 - Jan 2020 (9 months)

Built community engagement plans that supported product sales and user loyalty. Created viral UGC campaigns that led to a threefold increase in organic reach.

Community Management Content Curation Social Media UGC Social Media Automation Engagement Strategy

Social Media Marketing Intern

BethBeauty NG

Oct 2018 - Mar 2019 (5 months)

Created and published engaging content for all social media platforms, resulting in a 20% increase in followers and interactions. Assisted in executing targeted paid digital campaigns that increased spa bookings by 40%.

Social Media Content Creation Paid Advertising Google Analytics Email Marketing Mailchimp Reporting

Research Intern (Department of Virology)

University College Hospital, Ibadan

Apr 2018 - Aug 2018 (4 months)

Participated in data and sample collection processes from patients, contributing to virology research. Sorted and distributed laboratory results and proofread lab reports for accuracy.

Data Collection Laboratory Research Documentation Proofreading

Research Intern

Ministry of Agriculture & Forest Resources Oyo State

May 2017 - Aug 2017 (3 months)

Conducted field research on agricultural policies and their impact on local farmers. Assisted in data collection and analysis for sustainable fish farming projects.

Field Research Data Collection Data Analysis Report Writing