At HoYoverse, I execute growth plans for the Genshin Impact Discord community, contributing to its expansion to 2 million members. I also analyze and report player sentiment to help determine game development direction.
I planned and executed Discord events that increased user engagement by 20%. I also synchronized event notifications, improving player awareness and increasing engagement by 23%.
I participated in growing the Genshin Impact Content Creator Program from 1,500 to 6,000+ creators and helped launch a platform for those creators. I administer the Videographer Creators division, including content quality checks and user-generated content requests.
Before HoYoverse, I worked as a Health Consultant at Dis-Chem Pharmacies, monitoring health product markets and consumer behavior. I have also completed CG Spectrum’s Game Design Foundations course.
