Open to opportunities

Vaswati Chatterjee

@vaswatichatterjee

Message

I turn fashion, beauty, and lifestyle trends into high-converting e-commerce content.

India

Message

What I'm looking for

I'm looking to grow in e-commerce, category marketing, and content strategy roles where I can turn customer insights, trends, and performance data into compelling product narratives that improve discoverability and conversion.

At Myntra, I craft vernacular content for Indian and international fashion, beauty, and lifestyle brands, aligning product pages with regional preferences, category standards, and high-traffic campaigns including Big Fashion Festival and EORS.

I improve discoverability and conversion by identifying content gaps, recommending keyword-aligned copy, monitoring listing performance, and supporting product screening, image auditing, cataloguing, and storefront reviews.

Previously at MomJunction, I created SEO-driven fashion, home, lifestyle, and affiliate content that translated product benefits, influencer credibility, search intent, and competitive research into buyer-focused narratives.

My foundation in research, editing, marketing strategy, and academic writing helps me turn complex information and emerging trends into clear, accurate content for customers and brands.

Experience

Work history, roles, and key accomplishments

Content Quality Analyst

Myntra

Crafted vernacular content for fashion, beauty, and lifestyle brands, and collaborated with category teams to align product content with campaign themes. Monitored content performance metrics and recommended copy interventions to improve visibility.