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Salony Anand

@salonyanand

12 years in e-commerce & Amazon. Senior brand and content strategist. Led teams, driven conversions, worked remotely for US brands

India

Message

What I'm looking for

I’m seeking a senior remote role where content strategy connects directly to commercial outcomes—improving Amazon/DTC revenue, visibility, and conversion through packaging direction, high-impact listing creative, and AI-assisted content workflows.

I’m a senior Brand & Content Strategist with 12+ years building high-converting product experiences across global e-commerce platforms, including Myntra (Walmart group), Snapdeal, and US DTC health, wellness, and skincare marketplaces.

At Wellbeam (United States, Remote), I owned end-to-end content and brand strategy across three US DTC brands, helping a combined Amazon portfolio grow to over $75M in retail sales. I translated competitive insights and market research into NPD input, packaging redesign briefs, and label development—managing the full cycle from research to final approved artwork.

I developed high-performing Amazon A+ Content, Amazon Tiles, and first-image renders across ~120 SKUs, with conversion rates consistently tracking 17% to 27% across brands. I also used keyword analysis with Helium 10, Stackline, and Keepa, and ran A/B testing across content formats to continuously optimize discoverability and listing performance.

I build and run AI-assisted content workflows using Claude, Gemini, Perplexity, ChatGPT, and Kive for digital asset creation, virtual product photoshoots, creative briefing, and production acceleration—significantly reducing production time. Previously at Myntra, I led content operations at scale by managing a team of 8 specialists and 7 freelancers, pioneering video production capabilities, and driving content frameworks and product narratives; I’m recognized with multiple Walmart International Townhall and Long-Standing Awards.

Experience

Work history, roles, and key accomplishments

Current

Amazon Content Manager

Current

Wellbeam

Apr 2024 - Present (2 years)

Owned end-to-end Amazon content and brand strategy across three US DTC health/wellness/skincare brands, driving $75M+ retail sales growth with 17%–27% conversion rates across brands. Built AI-assisted content workflows and optimized A+ Content, Tiles, and first-image renders across ~120 SKUs using keyword research and A/B testing.

Amazon A+ Content Amazon Listing Optimization Keyword Research A B Testing Competitive Analysis

Associate Content Manager

Snapdeal

Apr 2022 - Jul 2023 (1 year 3 months)

Developed content strategy for in-house brands across Snapdeal and Amazon India marketplaces to improve listing performance and brand visibility. Led end-to-end A+ content projects and managed product video production from briefs through final delivery, aligned with brand and marketplace requirements.

Amazon India Content Strategy Content Guidelines And Visual Layouts Video Production Creative Briefing Vendor coordination Packaging And Artwork Collaboration

Content & Video Strategy SME

Myntra

Jun 2014 - Mar 2022 (7 years 9 months)

Built and led content and video strategies for one of India’s largest fashion e-commerce platforms, managing a team of 8 in-house specialists and 7 freelancers. Pioneered video production capabilities at the Gurgaon branch, developed content frameworks and brand guidelines, and supported platform feature roadmaps through cross-team collaboration.

Content Strategy Video Production Team Leadership Social Copywriting Cross Functional Collaboration

Team Leader, Content

Jabong

Mar 2012 - Jun 2014 (2 years 3 months)

Led content team operations across fashion categories by recommending and implementing updates aligned with evolving market trends and brand standards. Researched and produced high-quality content across multiple formats and product categories while driving consistent content execution.

Content Operations Trend Research Content Production Multi Format Content Creation Content Updates And Governance

Content Executive (B2B)

Weblink

Apr 2011 - Mar 2012 (11 months)

Produced SEO web content, product page content, and brand messaging for B2B clients to support online visibility and marketing effectiveness. Delivered content aligned to client brand requirements across web assets and product pages.

Product Messaging