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Varun Parikh

@varunparikh1

Product leader at Broadcast Audience Research Council - India modernizing national audience measurement into an AI-powered, real-time B2B SaaS platform.

India

Message

At Broadcast Audience Research Council - India, I’m modernizing national audience-measurement infrastructure by transforming 16 legacy modules into an AI-powered, real-time B2B SaaS platform. I’m aligning broadcasters, advertisers, and agencies around a unified product roadmap.

At JioPlatformsLtd, I owned product initiatives for JioTV, a 20M+ MAU OTT platform. I launched advertising formats that delivered 35% QoQ advertising revenue growth, and contributed to 4x advertising revenue growth through improved targeting and ad yield.

I also led a 0→1 initiative at JioTV to preserve the Live-TV experience after the loss of 25+ Sony channels, while protecting advertising monetization. Other launches included live interactivity and gamification, which improved engagement by 25%.

At Cacti Global, I built a Contract Lifecycle Management SaaS platform from 0→1, taking it from product scope and workflows through delivery and enterprise onboarding. Earlier, I launched a sports CRM platform at SportzInteractive and developed OTT content aggregation strategies at iRevoMultimediaIndiaPvt.Ltd.

Experience

Work history, roles, and key accomplishments

Current

Assistant Vice President – Center of Excellence

Current

Broadcast Audience Research Council - India

Sep 2025 - Present (1 year 1 month)

Owned product strategy for modernizing India's national audience-measurement infrastructure, transforming 16 legacy modules into an AI-powered B2B SaaS platform. Led alignment of broadcasters, advertisers, and agencies around a unified product roadmap.

Product Strategy AI B2B SaaS Data Platform Stakeholder Alignment Roadmapping Vertex AI Prompt Engineering

Product Manager – OTT & Broadcasting (JioTV)

Jio Platforms Ltd

Mar 2022 - Sep 2025 (3 years 6 months)

Led product initiatives for JioTV, a 20M+ MAU OTT platform, delivering 4x advertising revenue growth and 35% QoQ growth from new advertising formats. Drove AI-powered recommendations and launched multiple monetization formats, improving engagement by 25% and DAU by 20%.

Product Management OTT Advertising Monetization A B Testing CleverTap Remote Config Computer Vision AI Data Analysis SQL Agile

Product Manager – LegalTech

Cacti Global

May 2020 - Mar 2022 (1 year 10 months)

Built a Contract Lifecycle Management SaaS platform from 0→1, defining product scope, workflows, and roadmap. Worked with a 10-member engineering team to take the product from concept through delivery and enterprise onboarding.

Product Management SaaS Contract Lifecycle Management OCR Roadmapping Agile Customer Validation

Sr. Associate Product Manager – Sports Data & Visualization

Sportz Interactive

Aug 2019 - May 2020 (9 months)

Identified a commercial opportunity around sports customer engagement and launched a sports CRM platform that generated 10% in new revenue and increased live-stream adoption by 15%. Led agile delivery for a cross-functional team.

Product Management CRM Agile Data driven Product Sports Technology

Associate Product Manager – Content Aggregation & Delivery

iRevo Multimedia India Pvt. Ltd

Jun 2014 - Jan 2018 (3 years 7 months)

Developed OTT content aggregation strategies across 5+ emerging markets, contributing to 30% client growth. Launched mobile-first digital products that improved user experience and accelerated the application development cycle.

Product Management OTT Content Aggregation Mobile First Market Adaptation