Open to opportunities

Varsha Morey

@varshamorey

Message

I build GEO and AI content systems that improve search visibility.

Germany

Message

What I'm looking for

I'm looking to lead GEO, SEO, and AI-assisted content strategy, building scalable workflows and content systems that improve organic visibility, AI search citations, and measurable business performance.

At SEAM, I lead GEO and content strategy across 25+ fashion and SaaS accounts, creating AI-assisted workflows for ChatGPT, Gemini, Perplexity, and Google AI Overviews. I built a proprietary 113-check GEO audit framework and 25-prompt benchmarking methodology to identify content gaps and prioritize optimization opportunities.

Previously at Saks Fifth Avenue, I owned SEO editorial strategy for Women's Ready-to-Wear and led seasonal content and email campaigns across luxury brands. My work increased campaign engagement by 25%, with one campaign becoming one of Saks' top-grossing revenue-generating sends of the year.

Across digital marketing, content, and B2B technology roles at Believe Cosmetics, Luxury Abode, and Hewlett Packard Enterprise, I've translated market insights and commercial priorities into clear, customer-facing campaigns and measurable performance reporting.

Experience

Work history, roles, and key accomplishments

Current

GEO Lead & Content Strategist

Current

SEAM

Jan 2026 - Present (7 months)

Lead GEO and content strategy across 25+ fashion brand and SaaS accounts, using AI tools to produce content optimized for AI search retrieval and organic visibility. Built a proprietary 113-check GEO audit framework and 25-prompt benchmarking methodology to diagnose content gaps and prioritize optimization opportunities.