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Heinz Lustig

@heinzlustig

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SEO & GEO strategist at NielsenIQ, turning AI visibility and citation-gap analyses into prioritized search roadmaps.

Germany

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At NielsenIQ, I take strategic responsibility for SEO and GEO topics across an international enterprise website. I monitor AI visibility using Ahrefs Brand Radar and SISTRIX, analyze mentions, citations and source gaps, then turn findings into prioritized content, entity and technical measures.

At rankingfusions, I develop Langdock assistants and modular AI-powered workflows for SEO/GEO reporting and analysis, with expert validation before client delivery. My work also includes technical SEO, including migration support for STRATO AG, and I developed and patented a proprietary SEO solution together with data engineers.

Experience

Work history, roles, and key accomplishments

Current

AI Search / GEO & Agent Workflows

Current

rankingfusions

Jan 2026 - Present (9 months)

Developed custom Langdock assistants for LLM reporting, SEO/GEO analyses, and research. Combined quantitative visibility data with qualitative prompt/response analyses across different LLMs.

Langdock ChatGpt Claude Ahrefs Brand Radar Sistrix Make.Com

Current

SEO Consultant

Current

talque.com

Oct 2023 - Present (3 years)

Provided SEO strategy and technical SEO monitoring for a SaaS platform, including relaunch and CMS support. Designed new navigation and landing page structures and coordinated with content, design, and development teams.

Ahrefs Sistrix Google Analytics Google Search Console Screaming Frog Make.Com ChatGpt Claude

Current

SEO & GEO Consultant

Current

NielsenIQ

May 2021 - Present (5 years 5 months)

Strategic responsibility for SEO and GEO topics of an international enterprise website, including regular reporting and stakeholder sparring. Conducted AI visibility monitoring, citation and source analysis, and derived prioritized GEO measures.

Ahrefs Brand Radar Sistrix DeepCrawl Screaming Frog Google Search Console Google Analytics Looker BrightEdge ChatGpt Claude

SEO Consulting & Content Strategy

Selected Engagements

Jan 2022 - Dec 2025 (3 years 11 months)

Provided SEO consulting and content strategy for selected engagements, including KPI dashboards, technical DEV tickets, and content/link building concepts.

Ahrefs Sistrix DeepCrawl Google Analytics Looker Google Search Console Screaming Frog

Technical SEO Consultant

STRATO AG

Feb 2024 - Jun 2024 (4 months)

Performed technical SEO audit and support for a CMS/website migration, including migration catalog and pre- and post-migration QA. Defined and tested key CMS requirements and conducted data-driven keyword analyses.

Screaming Frog Google Search Console Ahrefs Excel

Proprietary SEO Software Development / Data Pipeline

Self Employed

Jul 2020 - Apr 2024 (3 years 9 months)

Developed and patented a proprietary SEO solution together with data engineers. Set up an SEO data pipeline and integrated data from multiple analytics and crawling tools.

Google Analytics Google Search Console DeepCrawl Sistrix Data Pipelines SEO Automation

SEO Data Analyst

adidas AG

Oct 2018 - Jun 2020 (1 year 8 months)

Defined SEO and ASO KPIs and integrated relevant data into central databases. Designed dashboards and reports, and created JIRA tickets for development.

Adobe Analytics Google Search Console Google Analytics Excel Screaming Frog DeepCrawl Exasol Appsflyer Mobile Action

Strategy Consulting / Technical & Onsite SEO

Selected Engagements

Jan 2015 - Dec 2019 (4 years 11 months)

Provided international SEO concepts for clients such as SAP and Four Seasons Hotels, including local SEO and client presentations.

Google Search Console Google Analytics Screaming Frog DeepCrawl Sistrix SEMrush RankRanger

Senior SEO Manager

Spacedealer GmbH

Feb 2013 - Jul 2015 (2 years 5 months)

Developed strategic SEO and social media concepts for consumer and service brands. Conducted client meetings, keyword analyses, and onsite/offsite strategies.

SEO Social Media Keyword Research ASO Corporate Trainer

SEO Manager

sofatutor GmbH

Jul 2012 - Dec 2012 (5 months)

Performed keyword research, SEO analyses, off-page and video optimization, as well as KPI definition and reporting.

Keyword Research SEO Off Page Optimization Video Optimization KPI Reporting

Spanish Translator & SEO Team Lead

Digital Performance GmbH

Apr 2011 - Jul 2012 (1 year 3 months)

Conducted keyword research, editing and marketing of websites, and coordinated the SEO department, including recruiting and onboarding of staff.

Keyword Research SEO Team Leadership Recruitment Onboarding

Education

Degrees, certifications, and relevant coursework

Fresenius University of Applied Sciences

Master Business with AI (MBAI®), Business with AI

2026 -

Ongoing university certificate program in generative AI, AI assistants, automation and AI strategy, with hands-on work using Langdock, Make and Microsoft Copilot Studio.