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TOBILOBA AWOTUNDE

@tobilobaawotunde

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SEO specialist driving organic growth through schema, E-E-A-T, and answer-engine optimization.

United Kingdom

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What I'm looking for

I’m looking for a role where I combine technical SEO, schema-driven AEO/GEO, and GDPR-first analytics to improve zero-click visibility, featured snippets, and conversion outcomes across multi-brand projects.

I’m an SEO specialist with 3+ years driving organic growth across 20+ multi-brand projects, focused on staying visible as AI tools answer queries without a click. I’ve delivered a 35% revenue uplift and a 30% reduction in support queries by optimizing high-value conversion funnels and improving how content is found and interpreted.

I bring deep technical foundations in schema markup (JSON-LD), E-E-E-A-T, and entity-based SEO—skills I apply directly to Answer Engine Optimization and Generative Engine Optimization. By implementing structured data, I increased featured snippet appearances by 40% and improved answer engine discoverability through FAQ, HowTo, Product, and Breadcrumb List schema, supported by entity and semantic optimization for AI visibility.

I also pair SEO with privacy-first measurement and conversion-focused UX to protect trust and performance. I’ve implemented GDPR-compliant GA4 and GTM with Consent Mode V2, conducted usability testing and heatmap analysis, and used Core Web Vitals and technical audits to reduce bounce rates and strengthen conversion outcomes, while leading cross-project SEO/AEO roadmaps using ROI prioritization.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & SEO Specialist

Current

SHEAD

Feb 2023 - Present (3 years 5 months)

Led integrated SEO and UX strategy across 20+ multi-brand client projects, delivering 35% revenue growth and page 1 rankings. Implemented JSON-LD structured data and applied E-E-A-T/entity-based SEO to improve featured snippets, answer engine discoverability, and reduce misdirected support queries by 30%.

JSON LD Schema Markup HowTo Schema Breadcrumb Schema E E A T Hotjar Microsoft Clarity Usability Testing A B Testing Information Architecture GDPR Compliance GA4 Implementation Consent Mode V2 Conversion Tracking

Academic Researcher - Digital Marketing

York St John University

Dec 2024 - Sep 2025 (9 months)

Conducted research on how cookie policies impact user privacy and advertising effectiveness to inform GDPR-compliant, privacy-first analytics approaches. Analyzed consent mechanisms and user behavior (200 data points) and presented findings in a formal viva.

SPSS

Freelance SEO Consultant & Designer

GAOTek Inc. & Growwr

Dec 2023 - Jul 2024 (7 months)

Delivered schema markup and technical SEO improvements for e-commerce and B2B clients, increasing featured snippet appearances by 40% and improving organic click-through rates. Optimized product page Core Web Vitals and conversion performance, and created mobile-responsive, WCAG 2.1-aligned design prototypes.

JSON LD Structured Data Schema Breadcrumb Schema Keyword Research Organic Traffic Quality Analysis Technical SEO Screaming Frog SEMrush Structured Data Error Troubleshooting

Education

Degrees, certifications, and relevant coursework

York St John University

Master of Science, Digital Marketing

Completed an MSc in Digital Marketing at York St John University. Focused on digital marketing with an emphasis on privacy-conscious analytics and GDPR-compliant measurement.