Vanshika Sharma
@vanshikasharma5
I drive field and digital marketing campaigns that improve retail execution.
IndiaWhat I'm looking for
At PepsiCo India, I coordinate distributors, retailers, and cross-functional teams to improve product availability and execution across assigned markets. I track KPIs, monitor retail performance, support trade marketing and promotional activities, and turn market and competitor research into actionable insights.
I build performance reports and dashboards in Excel and Power BI to support commercial decision-making, while using AI tools such as ChatGPT for research, documentation, presentations, and campaign ideation.
Previously at RCKC Aurum, I planned social media campaigns across Instagram, Facebook, and LinkedIn, developed promotional content, analyzed performance through Google Analytics, and strengthened customer relationships through community engagement.
Experience
Work history, roles, and key accomplishments
Coordinated with distributors, retailers, and internal cross-functional teams to improve product availability and execution across assigned markets. Managed field execution initiatives by tracking KPIs, monitoring retail performance, and identifying business improvement opportunities.
Social Media Manager
RCKC Aurum
Jan 2022 - Dec 2024 (2 years 11 months)
Planned and executed integrated social media campaigns across Instagram, Facebook, and LinkedIn to improve brand awareness. Developed engaging promotional content and analyzed campaign performance using Google Analytics.
Education
Degrees, certifications, and relevant coursework
ITM University
Bachelor of Business Administration, Marketing
2021 - 2024
Pursued a Bachelor of Business Administration with a focus on Marketing, gaining foundational knowledge in business and marketing principles.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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