vedika sonawane
@vedikasonawane
I build brand visibility through media sales, PR distribution, audience insights, and campaign planning.
What I'm looking for
At Business Wire India, I manage PR agency, startup, and corporate relationships to support press release distribution and brand communication strategies. I consult clients on content positioning, messaging, and media outreach to improve brand visibility.
Previously at Business Standard, I worked with BFSI, NBFC, and FinTech clients on print and digital advertising, special reports, and on-ground and virtual events. I built client and agency relationships, identified new business opportunities, and coordinated across teams for smooth campaign execution.
My experience also includes market research for Head & Shoulders, event promotions, brand collaborations, and lifestyle content creation. I'm now looking to bring my understanding of consumer behavior, storytelling, and audience engagement into a marketing role focused on brand strategy.
Experience
Work history, roles, and key accomplishments
Sr. Sales Executive
Business Wire India
Nov 2025 - Present (9 months)
Managed relationships with PR agencies, startups and corporate clients to support press release distribution and brand communication strategies. Consulted clients on content positioning, messaging and media outreach to enhance brand visibility.
Advertisement Executive
Business Standard
Jan 2024 - Nov 2025 (1 year 10 months)
Serviced BFSI, NBFC and FinTech companies for advertising on print and digital platforms. Managed events and maintained client relationships while identifying new clients and converting them to collaborations.
Marketing Intern
Aeon Market Research Pvt Ltd
May 2023 - Jun 2023 (1 month)
Conducted market research and data collection to understand consumer behaviour. Analyzed data to identify trends and customer insights, supporting data-driven marketing decisions.
Personal Branding & Content Creation
Self Employed
Executed brand collaborations through content creation and audience engagement. Participated in designer ramp walks and influencer shoots to support brand visibility.
Freelance Events & Promotions Associate
Freelance
Executed on-ground marketing activities and brand promotions, engaging target audiences through events and activations. Coordinated event teams and managed corporate events and award ceremonies.
Education
Degrees, certifications, and relevant coursework
Guru Nanak Institute of Management Studies
Master of Business Administration, Marketing
2022 - 2024
Grade: 65.53%
Master's in Business Administration with specialization in Marketing, achieving a final percentage of 65.53%.
Guru Nanak Khalsa College
Bachelor of Science, Chemistry
2019 - 2022
Grade: 75%
Bachelor of Science with specialization in Chemistry, achieving a final percentage of 75%.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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