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Vandana Parashar

@vandanaparashr

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SEO & Content Manager | AEO · GEO · Technical SEO | AI Search Visibility Specialist

India

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What I'm looking for

A remote SEO & Content Manager role where I can own the full organic pipeline — from technical SEO and content strategy to AEO/GEO optimization for AI search visibility. I'm looking for a company serious about non-brand organic growth and ready to compete in the shift from traditional search to AI answer engines. Open to fintech, SaaS, ecommerce, and D2C brands globally.

I'm Vandana Parashar — an SEO & Content Manager with 9 years of experience driving organic growth across ecommerce, D2C, B2B SaaS, and IT platforms.

My current focus is AI-era search visibility: structuring content so brands get cited in Google AI Overviews, ChatGPT, and Perplexity — not just ranked in traditional SERPs. I've built AEO and GEO strategies from the ground up, and I understand both the technical and editorial sides of what makes content authoritative enough for AI systems to reference.

At Obeete, I manage SEO across 16 directories — sustaining 54K+ monthly organic clicks and 6.97M impressions while owning content production end to end, managing freelance contributors, and partnering directly with developers on site architecture and technical fixes.

What I actually do:

Build and execute content strategies aligned to search intent and AI visibility
Optimize for Featured Snippets, PAA, and AI Overviews
Run technical SEO audits — crawl, schema, Core Web Vitals, canonicals, hreflang
Own website structure, CMS, and developer briefing
Manage external agency partnerships as primary POC
Write and edit SEO-first content for regulated and technical industries

Tools I use daily: GSC · GA4 · Semrush · Ahrefs · Screaming Frog · Surfer SEO · Frase.io · ChatGPT · Claude · Perplexity

If you're building out organic search for the AI era, let's talk.

Experience

Work history, roles, and key accomplishments

Current

SEO & Content Manager

Current

Jaipur Rugs

Apr 2024 - Present (2 years 4 months)

Leading SEO & content strategy across 16 directories — 54K+ monthly clicks, 6.97M impressions. Own content production, freelancer management, AEO/GEO optimization for AI Overviews and Perplexity citations, website/CMS ownership, developer briefing, and external agency coordination.

SEO Contract Management Content Marketing Content Strategy Content Management Systems SEO Tools SEO Optimization AI Tools AI Training Technical SEO SEMrush Ahrefs AEO GEO Google Analytics Google Search Console Screaming Frog AI Search Visibility Topical Authority Freelancer Management

Content Associate

Marktine Technology Solutions Pvt Ltd

Jun 2023 - Apr 2024 (10 months)

Wrote SEO-optimized blogs, landing pages, and product content for AI and IoT B2B clients. Produced technical documentation including user manuals, product guides, and knowledge base content for complex AI and IoT platforms.

Content Marketing Content Strategy Content Management Systems SEO Tools AI Tools AI Training SEMrush Ahrefs AEO GEO Google Analytics Google Search Console Screaming Frog AI Search Visibility Topical Authority B2B Marketing

Technical Content Specialist

Tiger Analytics

Jul 2023 - Mar 2024 (8 months)

Worked with Tiger Analytics via Marktine Technologies. Created technical documentation for PepsiCo data platforms — covering ingestion pipelines, metadata, and data quality standards. Built SharePoint knowledge bases, onboarding guides, and SOPs supporting global analytics teams.

Technical Content Execution Knowledge Base Technical Documentation SharePoint SOPs Data Engineering Confluence Atlassian Jira GitHub Madcap Flare Mermaid

Technical Writer

DigitalAPICraft

Oct 2022 - Jun 2023 (8 months)

Produced API documentation, user guides, and release notes for SaaS platforms. Created product marketing content including case studies and blogs supporting sales enablement and customer education.

Content Strategy AI Tools Google Search Console B2B Marketing Technical Documentation API Documentation User Guides Release Note Generation Case Studies Technical Sales Enablement Product Marketing

Creative Consultant

CEPTES Software

Feb 2021 - Sep 2022 (1 year 7 months)

Delivered whitepapers, case studies, and web content for Salesforce-based enterprise solutions. Improved SEO alignment across all content, contributing to increased organic visibility for B2B software products.

Content Writer Whitepapers Case Studies Web Content CMS Salesforce Lead Generation Content Strategy Content Marketing

Content Writer

SVAP Infotech

Oct 2019 - Jan 2021 (1 year 3 months)

Grew website traffic by 50% through content optimization — restructuring underperforming pages for search intent and closing topical authority gaps. Produced SEO content, case studies, and product documentation for software and IT services.

Content Writing Content Strategy B2b Content Marketing Web Content Management Search Intent Understanding Keyword Research On Page Content On Page SEO Long Form Content Social Media

Jr. Content Writer

Cloud Planet

Mar 2017 - Sep 2019 (2 years 6 months)

Created SEO content for cloud technology and IT solution clients — producing blogs, newsletters, and social media content supporting organic growth and website optimization.