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Xaviour Raymond

@xaviourraymond

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I’m an SEO & GEO content specialist who ranks, converts, and earns AI citations through strategy-led editorial.

India

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What I'm looking for

I’m looking to own full-funnel SEO and GEO content strategy—combining search intent, content audits, and digital PR—with AI-enabled research workflows to earn both traditional rankings and AI citations, while preserving strong editorial quality and brand voice.

I’m a content marketing and SEO writing specialist with 3+ years building full-funnel editorial programmes that rank and convert for young, fast-moving audiences. I pair keyword research and search intent mapping with genuinely useful on-page SEO content to drive measurable organic growth.

I grew organic traffic and keyword rankings by 40% by owning keyword-led editorial programming, running ongoing content audits to consolidate thin content, and maintaining SEO fundamentals like meta titles, meta descriptions, header structure, internal linking, and crawlability. I also built KPI dashboards in GA4 and HubSpot to track content performance and set editorial priorities with data.

I’m increasingly focused on GEO—how content earns citations in AI answer engines and AI-generated search answers (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot)—and I integrate AI tools into research and production workflows without sacrificing editorial quality or brand voice. From long-form guides to comparison pieces and landing page copy, I deliver consistently in a fast-moving, scrappy environment while also leading backlink strategy and digital PR outreach.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Specialist

Current

Blackridge Research & Consulting

Feb 2024 - Present (2 years 5 months)

Grew organic traffic and keyword rankings 40% through keyword-led editorial programming, on-page SEO, and ongoing content audits to consolidate thin content. Owned a full-funnel editorial calendar, built GA4/HubSpot KPI dashboards, and integrated AI tools (Claude/ChatGPT) into research and production workflows while maintaining editorial quality.

SEO Content Marketing Keyword Research On Page SEO Internal Linking Content Auditing AI Overview GEO LLM Citation Strategy Digital PR Outreach Domain Authority Referring Domains GA4 Google Search Console Ahrefs SEMrush HubSpot KPIs Content ROI Frameworks ChatGpt Claude

Outreach Content Writer

The Knowledge Academy

Jul 2023 - Jan 2024 (6 months)

Increased website traffic 25% through strategic content placement and earned media outreach, including guest posts and integrated distribution to support backlink/domain authority growth. Wrote for technical and non-technical audiences while tracking engagement, reach, and lead-conversion KPIs to inform prioritized recommendations.

Digital PR Earned Media Guest Posting Backlinks Domain Authority Referring Domains KPI Tracking Lead Conversion Content Strategy Multi Stage Content (Awareness Consideration Decision)

Sub Editor Trainee

True Copy Think

Aug 2022 - Present (3 years 11 months)

Edited high-volume published content for clarity, structure, and brand voice consistency. Built editorial discipline focused on producing consistent writing output.

Editing Copy Editing Clarity Improvement Brand Consistency

Sports Content Specialist

The Sporting News

Produced high-volume editorial content across formats under tight deadlines, adapting stories for LinkedIn, Instagram, and email by audience segment. Tracked real-time engagement metrics and iterated on content based on performance data.

LinkedIn Content For Instagram