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vandana parashar

@vandanaparashar

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Performance Creative Strategist turning audience insight into scalable Meta creative systems for D2C and B2C growth.

India

Message

What I'm looking for

I’m looking for a role where I can own Meta performance creative strategy end-to-end—hook strategy, persona briefs, testing, and iteration—with cross-functional teams. I’m open to remote-first opportunities across US, UK, and UAE markets, especially for D2C/B2C.

I’m a Performance Creative Strategist with 13+ years spanning brand, narrative, and creative direction—now focused exclusively on performance-led paid social for D2C and B2C brands. I bring the rigour of a creative director and the mindset of a performance marketer, translating audience insight into creative systems that scale across US and UK markets.

My specialty is hook development, persona-based brief writing, and creative testing frameworks for Meta. I lead end-to-end creative strategy—from audience research and emotional entry points to creator direction, scripts/voiceover, launch iterations, and performance analysis—so campaigns improve with every creative cycle.

Results I’m proud of include 5.03 ROAS against a 2.5 target (with 615 purchases at $10.38 CPA), 7.15% CTR against a 1.3% benchmark, and 54% hook rate against industry benchmarks. I also apply conversion-focused messaging frameworks (including loss-aversion creative strategy) and partner with performance teams to refine angles, hooks, and messaging using live signals.

Experience

Work history, roles, and key accomplishments

Current

Performance Creative Strategist

Current

Independent

Jan 2026 - Present (5 months)

Led performance creative strategy for a sustainable D2C client, building persona-based UGC briefs and iterating messaging from live performance signals. Delivered 5.03 ROAS vs 2.5 target with 615 purchases at $10.38 CPA and a 32% hook rate.

hooks Creative Testing ROAS

Current

Creative Director & Strategist

Current

White Knight Agency

May 2025 - Present (1 year 1 month)

Developed end-to-end performance creative strategy for Meta campaigns, translating audience insight into scripts, voiceover, and creative execution. Achieved 7.15% CTR and 54% hook rate while improving conversion-focused messaging and competition-aware price positioning to drive qualified lead conversations.

hooks Creative Briefing

Regional Creative & Content Lead

ARM Worldwide x Viacom 18

Dec 2023 - Jun 2024 (6 months)

Led Tamil creative and content strategy for MTV Hustle, serving as chief copywriter and narrative strategist across social and digital touchpoints. Developed culturally resonant audio content, coordinated rapper communication with central production, and contributed to a celebrity-led paid campaign with landing page copy to drive candidate submissions.

Narrative Strategy Tamil Copywriting Social Media Content Digital Content Strategy

Tamil Narrative Strategist

Dentsu x Alive Bench

Dec 2025 - Present (6 months)

Owned Tamil narrative strategy for a Dentsu-produced brand campaign featuring Rajinikanth, ensuring cultural accuracy and tonal alignment across social and print. Delivered proof-ready, execution-approved regional messaging hierarchy and assets for consistent brand integrity at every touchpoint.

Tamil Narrative Strategy Copywriting Cultural Adaptation Creative Direction Social & Print Messaging