Valerie Desire
@valeriedesire
Dynamic Advertising Manager with expertise in customer success and engagement.
What I'm looking for
As an Advertising Manager and Customer Success Manager at Martha’s Vineyard Times, I have successfully managed social media accounts and crafted engaging posts that significantly boosted customer interaction. My efforts in leading the development of email marketing campaigns have resulted in a 15% increase in ad sales revenue. I pride myself on my ability to coordinate with clients and internal teams to ensure the timely creation and publication of advertising content, always adhering to deadlines and enhancing audience engagement through strategic content curation.
Previously, I served as an Executive Assistant and Social Media Manager at Martha’s Vineyard Adult Learning Program, where I grew the program’s social media presence and oversaw content updates for the website. My initiatives in creating newsletters and digital flyers led to a 25% increase in student participation in events. My experience as a Front Desk Supervisor at The Kelley House Hotel further honed my customer service skills, where I led a team to ensure exceptional guest experiences and developed Standard Operating Procedures to improve operational efficiency.
Experience
Work history, roles, and key accomplishments
Advertising Manager & Customer Success Manager
Martha's Vineyard Times
May 2021 - Present (4 years 1 month)
Managed social media accounts and crafted engaging posts that boosted customer interaction and promoted local businesses and events. Led the development and distribution of email marketing campaigns to advertisers, helping increase ad sales revenue by 15%.
Executive Assistant & Social Media Manager
Martha's Vineyard Adult Learning Program
Jun 2022 - Mar 2023 (9 months)
Managed and grew the program’s social media presence on Facebook, crafting posts, answering inquiries, and fostering student engagement. Oversaw content updates for the program’s website, ensuring timely and relevant information for students and faculty.
Front Desk Supervisor
The Kelley House Hotel
Oct 2020 - Jan 2022 (1 year 3 months)
Led a team to provide exceptional customer service, with a focus on clear and effective communication, ensuring positive guest experiences and repeat business. Developed and implemented Standard Operating Procedures (SOPs) that improved operational efficiency and streamlined communication between staff and guests.
Communications & Marketing Assistant
University of Massachusetts Amherst, Studio Arts Building
Sep 2018 - Mar 2020 (1 year 6 months)
Curated and edited content for the department's weekly e-newsletter, ensuring timely delivery of important updates and events to students and faculty. Utilized email, phone, and digital flyers to disseminate event information, helping to ensure high attendance and participation in academic events.
Education
Degrees, certifications, and relevant coursework
University of Massachusetts Amherst
Bachelor of Arts, Communication
Studied various aspects of human communication, including interpersonal, organizational, and mass media. Gained skills in public speaking, persuasive writing, and media analysis relevant to diverse professional contexts.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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