Valencia Seshoene

Planned, coordinated and executed media activities for SA20 matches, managed media accreditation and interviews, and led photography interns and nationwide SA20 Schools activations to support brand visibility.

Managed Telkom Netball League client relationships and delivered end-to-end event and sponsorship projects, authored press releases and match reports to enhance sponsor ROI and visibility.

Prepared event reports and communications logistics, coordinated media accreditations and match-day press conferences, and supported sponsor obligation content and delivery across venues.

Prepared sales reports and forecasts, coordinated activations at Vodacom soccer and rugby events, and maintained media relationships to support account objectives.

Coordinated commercial meetings and bi-weekly status meetings with partners, secured media interviews and managed red carpet and media overflow for the 2024 Momentum gsport Awards.

Managed Nedbank Cup media relations, secured interviews, supported activations, performed media monitoring and drafted client briefing documents to support PR objectives.

Managed media logistics for the SA20 auction, facilitated press conferences, conducted media monitoring, and coordinated interviews between franchise teams and media houses.

Led South African media team at CUCSA, developed content strategy for USSA tournaments, managed daily social content including video editing and interviews, and served as media liaison at FISU World University Games.

Created and managed content plans, provided live event social coverage for varsity sports, coordinated promotional activities and maintained website and marketing assets to drive engagement.

Created content for Eastern Storm teams, handled community management, photography and copywriting to support team communications and fan engagement.

Served as media liaison for Proteas U19 Women's team at ICC U19 Women’s T20 World Cup, organized press conferences and interviews, and wrote match reports while monitoring coverage.

Managed DStv community engagement, developed social content strategy, produced weekly reporting and copywriting, and covered DStv Premiership press conferences and matches.

Provided content coverage for the 10th All Africa University Games in Nairobi, curated daily social media content, performed video editing and photography, and managed online communities.

Developed and implemented media strategy, produced pre/during/post-game content, scored matches and managed the women's team logistics including training resources and scheduling.

Presented Momentum Proteas World Cup squad announcement, conducted interviews and produced written articles to support coverage of women's cricket.

Currently studying a Sports Sponsorship Marketing program covering sponsorship strategy, activation and commercial partnerships.

Completed a Bachelor of Commerce Honours in Sport Management focused on sports administration and management practices.

Completed a Bachelor of Arts in Sport Communication with emphasis on media, communication and content for sport.