UAUzman Ali
@uzmanali
Multilingual Content Strategist and Performance Marketer driving engagement and growth.
United KingdomWhat I'm looking for
I am a multilingual Content Strategist and Performance Marketer with over three years of experience in driving engagement, growth, and revenue for global brands. My expertise lies in combining storytelling with analytics, allowing me to craft SEO-friendly content and manage paid campaigns across platforms like Google, Meta, and DV360. I am passionate about helping remote-first teams expand into global markets, leveraging my skills to create impactful digital strategies.
Currently, I work as a Performance Marketing & Content Specialist at Codx Labs Ltd., where I have successfully managed PPC and programmatic ads, optimizing budgets and strategies to improve return on ad spend by approximately 30%. My role involves monitoring campaign performance through Google Analytics, designing A/B tests, and producing optimized UX content for diverse audiences. Additionally, I have launched a niche email newsletter that grew to over 5,000 subscribers in just six months, securing partnerships with leading brands to enhance credibility and revenue.
My journey also includes freelance work as a Digital Content Creator, where I have produced over 400 SEO-friendly articles and video scripts, significantly growing my audience on platforms like Medium and LinkedIn. With a strong foundation in software engineering and a commitment to continuous learning, I am eager to contribute my skills to innovative teams that value creativity and data-driven decision-making.
Experience
Work history, roles, and key accomplishments
Newsletter Growth & Content Marketing Specialist
Side Hustle Creator
Aug 2024 - Present (10 months)
Launched and grew a niche email newsletter to over 5,000 subscribers in 6 months through targeted campaigns, cross-promotion, and automated workflows. Secured sponsorships and affiliate partnerships with leading brands like HubSpot, FinanceBuzz, Notion, and Anthropic, integrating their content into the newsletter to reinforce credibility and add new revenue streams. Optimized email content and sub
Digital Marketing & SEO Specialist
Bytewise Limited
Feb 2023 - Present (2 years 4 months)
Revamped on-page SEO and content strategy for a client, leading to a 43% boost in organic website traffic, a 50% increase in keyword rankings, and a 30% increase in conversion rate. Developed a comprehensive content marketing plan that included blog posts, infographics, and newsletters. Utilized Google Analytics to track results and adjust the strategy for optimal performance.
Performance Marketing & Content Specialist
Codx Labs Ltd.
Jan 2023 - Present (2 years 5 months)
Managed PPC and programmatic ads for real estate, SaaS, and branding clients, optimizing budgets and bid strategies to improve return on ad spend (ROAS) by 30%. Monitored campaign performance using Google Analytics and refined targeting based on data-driven insights, designing and implementing A/B tests for ads and landing pages that increased click-through rates by 25% and cut cost per acquisitio
Freelance Digital Content Creator & Copywriter
Remote
Jan 2023 - Present (2 years 5 months)
Produced over 400 SEO-friendly articles and video scripts for Medium, LinkedIn, and Twitter, growing an audience of 40,000+ followers and reaching more than 3 million views. Created content calendars and social media strategies that raised organic engagement by 50%, aligning content with audience interests and SEO best practices. Ghostwrote for founders and executives in tech and AI sectors.
Python Programming Developer
Eziline Software House Ltd
Dec 2022 - Present (2 years 6 months)
Developed a custom e-commerce platform that enabled secure transactions and improved user experience. Integrated real-time inventory updates to ensure accurate product availability and streamlined operations.
Data Science and Business Analyst
The Spark Foundation
Nov 2022 - Present (2 years 7 months)
Led an in-depth analysis of global terrorism data, resulting in a 25% improvement in predictive model accuracy for risk assessment. Utilized advanced machine learning techniques and data visualization tools to derive actionable insights from complex datasets.
Education
Degrees, certifications, and relevant coursework
IUInternational Islamic University
Bachelors in Software Engineering, Software Engineering
Grade: 3.34/4.00
Studied Software Engineering at the International Islamic University from 2019 to 2023. Achieved a CGPA of 3.34 out of 4.00.
FUForman Christian College University
Inter in Engineering, Engineering
Completed Inter in Engineering at Forman Christian College University from 2016 to 2018.
Tech stack
Software and tools used professionally
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