Open to opportunities

Uzman Ali

@uzmanali

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Multilingual Content Strategist and Performance Marketer driving engagement and growth.

United Kingdom

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values creativity and data-driven strategies, offering opportunities for growth and collaboration.

I am a multilingual Content Strategist and Performance Marketer with over three years of experience in driving engagement, growth, and revenue for global brands. My expertise lies in combining storytelling with analytics, allowing me to craft SEO-friendly content and manage paid campaigns across platforms like Google, Meta, and DV360. I am passionate about helping remote-first teams expand into global markets, leveraging my skills to create impactful digital strategies.

Currently, I work as a Performance Marketing & Content Specialist at Codx Labs Ltd., where I have successfully managed PPC and programmatic ads, optimizing budgets and strategies to improve return on ad spend by approximately 30%. My role involves monitoring campaign performance through Google Analytics, designing A/B tests, and producing optimized UX content for diverse audiences. Additionally, I have launched a niche email newsletter that grew to over 5,000 subscribers in just six months, securing partnerships with leading brands to enhance credibility and revenue.

My journey also includes freelance work as a Digital Content Creator, where I have produced over 400 SEO-friendly articles and video scripts, significantly growing my audience on platforms like Medium and LinkedIn. With a strong foundation in software engineering and a commitment to continuous learning, I am eager to contribute my skills to innovative teams that value creativity and data-driven decision-making.

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Experience

Work history, roles, and key accomplishments

Newsletter Growth & Content Marketing Specialist

Side Hustle Creator

Aug 2024 - Present (1 year 3 months)

Launched and grew a niche email newsletter to over 5,000 subscribers in 6 months through targeted campaigns, cross-promotion, and automated workflows. Secured sponsorships and affiliate partnerships with leading brands like HubSpot, FinanceBuzz, Notion, and Anthropic, integrating their content into the newsletter to reinforce credibility and add new revenue streams. Optimized email content and sub

Email Marketing Newsletter Growth Content Marketing Affiliate HubSpot Mailchimp Beehiiv

Digital Marketing & SEO Specialist

Bytewise Limited

Feb 2023 - Present (2 years 9 months)

Revamped on-page SEO and content strategy for a client, leading to a 43% boost in organic website traffic, a 50% increase in keyword rankings, and a 30% increase in conversion rate. Developed a comprehensive content marketing plan that included blog posts, infographics, and newsletters. Utilized Google Analytics to track results and adjust the strategy for optimal performance.

SEO Content Strategy On Page SEO

Performance Marketing & Content Specialist

Codx Labs Ltd.

Jan 2023 - Present (2 years 10 months)

Managed PPC and programmatic ads for real estate, SaaS, and branding clients, optimizing budgets and bid strategies to improve return on ad spend (ROAS) by 30%. Monitored campaign performance using Google Analytics and refined targeting based on data-driven insights, designing and implementing A/B tests for ads and landing pages that increased click-through rates by 25% and cut cost per acquisitio

PPC Programmatic Advertising Google Ads

Freelance Digital Content Creator & Copywriter

Remote

Jan 2023 - Present (2 years 10 months)

Produced over 400 SEO-friendly articles and video scripts for Medium, LinkedIn, and Twitter, growing an audience of 40,000+ followers and reaching more than 3 million views. Created content calendars and social media strategies that raised organic engagement by 50%, aligning content with audience interests and SEO best practices. Ghostwrote for founders and executives in tech and AI sectors.

SEO Content Creation Copywriting

Python Programming Developer

Eziline Software House Ltd

Dec 2022 - Present (2 years 11 months)

Developed a custom e-commerce platform that enabled secure transactions and improved user experience. Integrated real-time inventory updates to ensure accurate product availability and streamlined operations.

Python Django JavaScript User Experience

Data Science and Business Analyst

The Spark Foundation

Nov 2022 - Present (3 years)

Led an in-depth analysis of global terrorism data, resulting in a 25% improvement in predictive model accuracy for risk assessment. Utilized advanced machine learning techniques and data visualization tools to derive actionable insights from complex datasets.

Data Analysis Machine Learning Data Visualization