
Uyi Osifo
@uyiosifo
Growth Marketing Manager at Ede Premium Properties, driving ₦9 million in property transactions from a ₦30,000 Meta ad spend.
What I'm looking for
At Ede Premium Properties, I planned and executed Meta campaigns that generated 33 qualified property leads from a ₦30,000 ad spend and converted three buyers into transactions worth over ₦9 million. I’m also leading the strategy, UX, and development of Ede Homes, an AI-enabled real estate platform.
For the University of Technology, Sydney (UTS) campaign via OAA Study, I ran targeted messaging campaigns that increased the lead-to-conversation rate by 45% and achieved a $0.50 cost per result. Across my marketing work, I’ve developed SEO content strategies, campaign dashboards, and lead-generation systems, and I’m currently writing my second and third books.
Experience
Work history, roles, and key accomplishments
Growth Marketing Manager
Ede Premium Properties
Nov 2025 - Present (11 months)
Designed and executed high-impact marketing strategies, driving a 45% increase in qualified property inquiries and generating over ₦12 million in potential leads. Launched targeted digital campaigns and developed B2B partnerships, expanding market reach by 50%.
SEO & Digital Growth Strategist
Niellas Creation
Feb 2026 - May 2026 (3 months)
Conducted a full SEO and digital growth audit for a fashion e-commerce brand, analyzing technical SEO, keyword opportunities, and conversion performance. Developed SEO content architecture and brand authority growth plans.
Growth and Demand Marketing Lead
OnIt
Dec 2025 - Apr 2026 (4 months)
Took over growth and demand generation function, auditing acquisition systems and implementing structured content and messaging frameworks. Established baseline growth metrics and weekly reporting structures.
Performance Marketer
University of Technology, Sydney (UTS)
May 2025 - Feb 2026 (9 months)
Strategized and executed a digital campaign for UTS across Instagram, Facebook, Messenger, and WhatsApp, achieving a 45% increase in lead-to-conversation rate. Achieved an industry-best $0.50 cost-per-result and generated 58 high-quality message conversations.
Head of Marketing
Ehizua Hub
Feb 2024 - Feb 2026 (2 years)
Developed and implemented comprehensive marketing strategies across business sectors, increasing operational efficiency by 15%. Orchestrated the marketing campaign for Benin Expo 2024, securing 100% vendor participation and driving 2,000+ attendees.
Digital Marketing & Business Development Consultant
Johannes Foods
May 2024 - Oct 2025 (1 year 5 months)
Expanded supplier network from 0 to 15 partners and increased brand awareness by approximately 70% through strategic content development. Improved customer engagement by 60% across digital platforms.
Blogger and SEO Specialist
Cradle of Massive Wealth
Jan 2021 - Jun 2024 (3 years 5 months)
Provided valuable content for SMEs relating to marketing strategies and customer behaviors. Conducted keyword research for easy ranking on Google's first page.
Content Creator and Marketing Manager
Elpizo Logistics
Jan 2023 - Jan 2024 (1 year)
Delivered comprehensive content for all social media handles, increasing engagement by 40%. Developed marketing strategies for tours, resulting in a 50% increase in bookings.
Marketing Consultant
Bema Louge and Hotel
Mar 2023 - Dec 2023 (9 months)
Carried out market research and crafted marketing strategies, resulting in a 35% increase in reach and retention. Provided content strategies and advised management on incorporating additional services.
LinkedIn Strategist and Content Writer
Finlig
Jan 2023 - Dec 2023 (11 months)
Developed and executed LinkedIn marketing strategies, growing followers and increasing post engagement by 45% within 3 months. Created high-converting content, generating over 25 organic leads.
Script Writer
Chris Pro Network
Mar 2023 - Oct 2023 (7 months)
Conducted market research to identify best content, improving performance by 30%. Crafted engaging video scripts for advertisements, increasing ad engagement rates by 25%.
Marketing and Business Consultant
Sandra Super Touch
Mar 2023 - Jul 2023 (4 months)
Provided marketing consulting services to a client seeking to create another source of income as a model. Brainstormed on the best approach for marketability.
Market Research Coordinator
Life, Impact And Money (LIM)
Jan 2021 - Apr 2023 (2 years 3 months)
Studied and compared A/B tests for content marketing, analyzing user preferences for free vs. priced content. Led a team researching different content marketing forms for lead generation.
Web and Logo Designer
Ebolight Electrical
Feb 2023 - Mar 2023 (1 month)
Designed logos with good color appearance and simplicity for easy remembrance. Provided web design services for clients seeking to reach better-paying customers.
Web Designer
Lady Wealth Photography
Jan 2023 - Mar 2023 (2 months)
Provided web design with proper color context and customer psychology. Delivered an eye-catching photograph hook and easy call-to-action button for quick booking.
Videographer
EtinPower LTD.
Jan 2023 - Feb 2023 (1 month)
Created video content to educate customers on subscribing to solar meters. Provided expert advice on best communication modes and worked with the team to produce good results.
Copywriter and Marketing Specialist
TNCREATIVES
Jan 2020 - Oct 2022 (2 years 9 months)
Developed innovative content ideas, contributing 25% to overall team efforts. Authored compelling marketing copies and assisted in training other marketers.
Copywriter and Marketing Assistant
De Grand Rehoboth Foods
Feb 2020 - Jun 2021 (1 year 4 months)
Managed the company's presence on social media handles and provided feedback to directors about customer complaints. Provided online content for constant customer relationships.
Assistant Chef Baker
Nadia Bakery
Feb 2018 - Apr 2019 (1 year 2 months)
Coordinated preparation and presentation of classic sandwiches, toasties, salads, wraps, and continental foods. Assisted the Head Chef in monitoring kitchen operations and minimizing waste.
Student Intern
Elite Consultant and Laboratory Services
Aug 2017 - Oct 2017 (2 months)
Conducted over 20 laboratory tests, accurately identifying and diagnosing microorganisms with 90% accuracy. Collaborated with team members to interpret results and prepare reports.
Education
Degrees, certifications, and relevant coursework
University of Benin
Bachelor of Science, Microbiology
2015 - 2019
Bachelor of Science in Microbiology from the University of Benin, completed in 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
niellascreation.comSalary expectations
Job categories
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