Open to opportunities

Usman kalwar

@usmankalwar

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Results-driven Social Media Manager with a passion for brand engagement.

Pakistan

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for professional growth.

I am a results-driven Social Media Manager with two years of experience in developing and executing data-driven social media strategies. My expertise lies in growing brand presence, engaging audiences, and driving traffic through creative content creation and paid campaigns. I have a proven ability to leverage analytics to optimize performance across various platforms, including Instagram, Facebook, TikTok, Twitter (X), LinkedIn, Pinterest, and YouTube.

Throughout my career, I have successfully managed social media accounts for various organizations, achieving significant engagement rates and follower growth. For instance, while working at ShapeShift Stories, I created and scheduled YouTube shorts that resulted in an average of 5 new subscribers and 3,000 views daily. My collaborative approach allows me to work effectively with cross-functional teams to align marketing initiatives with business objectives, enhancing overall brand visibility.

Experience

Work history, roles, and key accomplishments

LinkedIn Manager

Rise Roofers

Oct 2023 - Jan 2024 (3 months)

Managed the CEO’s LinkedIn account and the company’s page to expand the professional network, boost engagement, and use that network for outbound prospecting. Achieved 350 new connections monthly and increased engagement rate by 40%.

Networking Content Creation Analytics

Social Media Manager

Divine Yoga Academy

Oct 2023 - Nov 2023 (1 month)

Created and scheduled visuals and reels on all platforms, tracked content performance, and refined strategy, leading to a 35% increase in followers and engagement rate.

Performance Tracking Social Media Management

Social Media Manager

Magnus Wealth Management Advisory

Oct 2023 - Nov 2023 (1 month)

Conducted competitor research and adapted the content strategy. Created and scheduled visuals and reels across all platforms, leading to a 30% increase in followers and engagement.

Competitor Research Content Strategy Social Media Management

Social Media Manager

ShapeShift Stories

Jul 2023 - Sep 2023 (2 months)

Created and scheduled three YouTube shorts per day, resulting in an average of 5 new subscribers and 3,000 views daily. Also managed Pinterest content with similar engagement.

Analytics

Social Media Marketer

TrendToolz

Jul 2023 - Aug 2023 (1 month)

Created and managed Facebook ad campaigns for a Shopify store, resulting in a 25% increase in lead generation and a 30% growth in engagement rate.

Facebook Ads Lead Generation Campaign Management Analytics

Social Media Marketer

EduTrainia

Feb 2023 - May 2023 (3 months)

Conducted competitor research and developed an effective content strategy. Promoted content daily, resulting in a 50% increase in reach and followers.

Content Strategy Competitor Analysis Social Media Management

Education

Degrees, certifications, and relevant coursework

Sukkur IBA University

Bachelor of Business Administration, Business Administration

2021 -

Pursuing a Bachelor of Business Administration with a major in Marketing, focusing on developing skills in business management and marketing strategies.