At Khaadi, I grew organic reach for Khaadi Home by 126.6% and Kreate Your Mark by 112.1% through data-backed content strategy and audience research. I also supported Khaadi's Houston launch with locally tuned content and ran the social campaign for its Khaadi Home store opening at Lucky One Mall.
At GRIT.co, I managed social and paid strategy across a multi-brand client roster, including Sombrero, Ocean Mall, Ocean Linen, Jolly Bobbles and Mad School. My work included a hyper-local Meta Ads campaign for The Bobbles Season 3, an e-commerce strategy that crossed Rs 300K+ in online store revenue, and a KPI tracking framework used across the client portfolio.
