Urooba Aziz

I’m a growth and lifecycle marketing professional with 6+ years of experience across B2C, B2B, and fintech, with a focus on customer growth, retention, CRM, marketing automation, and data-driven strategy. Most recently, I led regional CRM and user growth initiatives across South Asia at Daraz, managing lifecycle strategy across multiple markets and working closely with product, analytics, commercial, and engineering teams.

I’ve built and optimized customer journeys across email, push, SMS, and other channels, developed segmentation and automation strategies, and led high-impact campaigns across major markets and peak commerce moments. One of my key achievements was contributing to a 14% increase in gross margin during a major regional sales event through more effective customer segmentation.

I’m particularly interested in roles at the intersection of growth, product, customer experience, data, and technology particularly in emerging markets, consumer technology, fintech, marketplaces, and products with global ambitions.