Umme Hani

Conducts market and audience research to identify lead generation opportunities for a UAE-based architecture and construction firm. Researches and analyses competitor positioning and platform performance to refine marketing strategy.

Conducted structured primary research to validate a PKR 1.6 trillion market opportunity in Pakistan's used-car sector, interviewing 50+ stakeholders. Performed competitive analysis across major platforms and synthesized findings into an investment thesis and go-to-market strategy.

Leads product development with a research-first approach, from market validation through competitive analysis to iterative user feedback loops. Applies structured research methodology to define questions, gather data from multiple sources, validate assumptions, and synthesize findings.

Conducted audience research, competitor analysis, and performance benchmarking for clients across automotive, media, architecture, and construction sectors. Produced insight reports that informed strategic pivots, contributing to significant increases in client sales enquiries and showroom visits.

Researched and segmented target audiences through data-driven micro niching, validating behavioral and demographic patterns to inform campaign strategy. Analyzed campaign performance data across multiple automated email marketing sequences, iterating based on findings to achieve a 20% ROI.

Conducted a structured analytical study of state estimation algorithms for a 12-state nonlinear UAV model, comparing EKF and UKF performance across varying noise conditions. Produced a critical comparative report with evidence-based conclusions.

Executed an 18-chapter aircraft design research project for the Bombardier Global 6500, conducting research across aerodynamics, propulsion, structures, stability, and cost domains. Produced a lifecycle cost analysis for 10 and 100-unit production runs.

Co-authored a technical research paper on lift estimation using circulation-based mathematical models for thin airfoils, validated against CFD simulations. Applied structured research methodology including literature review, hypothesis formulation, and cross-validation.

Researched and mapped target markets for international clients using Apollo.io and LinkedIn Sales Navigator, building validated, segmented prospect databases. Analysed outreach performance data to identify patterns and improve lead quality, contributing to a 40% increase in qualified leads.

Pursuing a Bachelor of Engineering in Aerospace Engineering, with coursework in aerodynamics, propulsion, and aircraft design.