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Aswathy Ragesh

@aswathyragesh

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Creative copy and content writer with 4+ years crafting brand stories.

India

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What I'm looking for

I seek remote-first or hybrid roles at purpose-driven brands where I can craft brand stories, lead content strategy, and collaborate with global teams for growth.

I am a creative and strategic copy and content writer with over four years of experience crafting engaging digital and social media content for diverse brands and international clients. I specialize in copywriting, brand storytelling, creative ideation, and content strategy, and I consistently collaborate with remote, cross-functional teams.

My recent work includes creating social and campaign content for Lulu Retail (UAE), managing online reputation, training ORM specialists, and producing content across travel, recruitment, cinema, construction, and IT industries. I have experience working onsite internationally and mentoring junior writers while aligning content with brand strategy.

Previously I worked as a software engineer developing modules with Java, Scala, and Spring Boot, served as Scrum Master, and improved delivery processes—bringing technical rigor and cross-cultural collaboration to content projects. I am passionate about contributing to purpose-driven, innovative brands through remote-first, hybrid, or international projects.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

Mantle Solutions Pvt Ltd

Jul 2023 - Present (2 years 3 months)

Create copy, captions, and content for Lulu Retail’s UAE social platforms, led influencer talking points and ORM efforts, and trained an ORM specialist to improve response quality and escalation workflows.

Copywriting Content Strategy Mentoring

Content Writer

JIC IT Solutions Pvt Ltd

Apr 2023 - Jul 2023 (3 months)

Collaborated with digital teams to produce social, advertising, and website content for multiple in-house brands and led website revamp content, delivering persuasive ad copy across travel, recruitment, cinema, construction, and IT sectors.

Copywriting Content Persuasive Ad Copy Social Media Cross Functional Collaboration Content Strategy

Creative Content Writer

Aabasoft Technologies

Sep 2021 - Apr 2023 (1 year 7 months)

Produced social, web, ad, brochure, and video script content for SaaS, e-commerce, retail, news apps, and recruitment clients, mentored a junior writer, and coordinated content requirements to ensure quality and brand consistency.

Content Strategy Copywriting Script Writing Social Media Brand Tone Mentoring

Freelance Copywriter

Self-employed

Mar 2021 - Sep 2021 (6 months)

Developed social, website, and brochure copy across industries, produced sector-specific content on leadership, marketing, HR, sustainability, and academic pieces, and adapted quickly to new niches through research-driven writing.

Copywriting Content Research seo writing

Content Writer

EbizON

Apr 2021 - Jul 2021 (3 months)

Wrote and optimized blog content for health, well-being, and travel niches, collaborating with editorial teams to meet SEO and editorial guidelines and maintain consistent tone and readability.

SEO Optimization Content Editing Health & Travel Writing

Software Engineer

IBS Software

Jun 2018 - Jun 2020 (2 years)

Developed and maintained Egencia Air modules using Java, Scala, and Spring Boot, worked with GDS integrations (Amadeus, Sabre, Travel Fusion), served as Scrum Master, mentored a junior developer, and reduced bug count via process improvements.

Java Scala Spring Boot Jira GitHub Scrum Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Muthoot Institute of Technology and Science

Bachelor of Technology, Electronics & Communication Engineering

2013 - 2017

Grade: CGPA: 7.90

Completed a Bachelor of Technology in Electronics & Communication Engineering with a CGPA of 7.90, focusing on core electronic systems and communications engineering principles.