Umer Qazi
@umerqazi
I am a performance marketing lead driving data-driven growth.
What I'm looking for
I am a performance marketing leader with 6+ years of experience driving data-driven growth across DTC and regional accounts.
I have led a cross-functional team of four and managed a $500K annual ad budget across Meta, Google, TikTok, and Snapchat. I launched the DTC brand Waterverse, generating 4,000+ leads at a $3.90 CPL, and drove SAR 4.1M in sales for Shaker Group with a 9.8 ROAS.
I focus on full-funnel optimization through creative testing, landing-page improvements, GA4 and first-party data integrations, and SEO—work that delivered a 662% increase in organic traffic, lifted conversion from 0.8% to 3.2%, and reduced bounce rate by 12%.
Experience
Work history, roles, and key accomplishments
Paid Media Team Lead
East River
Dec 2024 - Present (9 months)
Led a cross-functional team of 4 and managed a $500K annual ad budget across Meta, Google, TikTok, and Snapchat; launched DTC brand Waterverse generating 4,000+ leads at a $3.90 CPL and drove SAR 4.1M in sales with a 9.8 ROAS.
Head of Digital Marketing and Design
VLEKTRA
Jan 2022 - Nov 2024 (2 years 10 months)
Grew organic traffic 662% and reached 20,000 monthly visitors within 6 months from scratch; redesigned the website and optimizations increased conversion rate from 0.8% to 3.2% and reduced bounce rate by 12%.
E-commerce Manager
Digital Marketer
Jan 2017 - Jan 2022 (5 years)
Executed performance marketing that increased e-commerce sales 6x and improved ROAS 4x through A/B testing; migrated the platform to Shopify and reduced bounce rate by over 20%.
Brand Designer
Sputnik Footwear
Jan 2015 - Jan 2017 (2 years)
Designed digital and print campaigns and developed brand guidelines to ensure consistent messaging and visual identity across all channels.
Education
Degrees, certifications, and relevant coursework
Meta Platforms
Professional Certificate, Media Buying
2025 -
Meta Certified Media Buying program (February 2025–February 2026).
Certificate, Search Ads
Completed Google Search Ads course/certification.
CXL Institute
Certificate, SEO
Completed a course in SEO at CXL Institute.
Iqra University
Bachelor of Media Science, Media Science
2009 - 2013
Bachelor of Media Science completed at Iqra University in Karachi from January 2009 to December 2013.
Certificate, Google Analytics
Completed a Google Analytics course/certification.
CXL Institute
Certificate, Conversion Optimization
Completed a course in Conversion Optimization at CXL Institute.
CXL Institute
Certificate, Digital Marketing
Completed a course in Digital Marketing at CXL Institute.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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