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Umer Qazi

@umerqazi

I am a performance marketing lead driving data-driven growth.

Pakistan
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What I'm looking for

I'm looking for a senior performance marketing role where I can lead cross-functional teams, scale DTC acquisition, improve ROAS and conversions, and apply analytics-first strategies to drive measurable growth.

I am a performance marketing leader with 6+ years of experience driving data-driven growth across DTC and regional accounts.

I have led a cross-functional team of four and managed a $500K annual ad budget across Meta, Google, TikTok, and Snapchat. I launched the DTC brand Waterverse, generating 4,000+ leads at a $3.90 CPL, and drove SAR 4.1M in sales for Shaker Group with a 9.8 ROAS.

I focus on full-funnel optimization through creative testing, landing-page improvements, GA4 and first-party data integrations, and SEO—work that delivered a 662% increase in organic traffic, lifted conversion from 0.8% to 3.2%, and reduced bounce rate by 12%.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Meta Platforms logoMP

Meta Platforms

Professional Certificate, Media Buying

2025 -

Meta Certified Media Buying program (February 2025–February 2026).

Google logoGO

Google

Certificate, Search Ads

Completed Google Search Ads course/certification.

CI

CXL Institute

Certificate, SEO

Completed a course in SEO at CXL Institute.

Iqra University logoIU

Iqra University

Bachelor of Media Science, Media Science

2009 - 2013

Bachelor of Media Science completed at Iqra University in Karachi from January 2009 to December 2013.

Google logoGO

Google

Certificate, Google Analytics

Completed a Google Analytics course/certification.

CXL Institute logoCI

CXL Institute

Certificate, Conversion Optimization

Completed a course in Conversion Optimization at CXL Institute.

CXL Institute logoCI

CXL Institute

Certificate, Digital Marketing

Completed a course in Digital Marketing at CXL Institute.

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Umer Qazi - Paid Media Team Lead - East River | Himalayas