Open to opportunities

Umer Qazi

@umerqazi

Message

I am a performance marketing lead driving data-driven growth.

Pakistan

Message

What I'm looking for

I'm looking for a senior performance marketing role where I can lead cross-functional teams, scale DTC acquisition, improve ROAS and conversions, and apply analytics-first strategies to drive measurable growth.

I am a performance marketing leader with 6+ years of experience driving data-driven growth across DTC and regional accounts.

I have led a cross-functional team of four and managed a $500K annual ad budget across Meta, Google, TikTok, and Snapchat. I launched the DTC brand Waterverse, generating 4,000+ leads at a $3.90 CPL, and drove SAR 4.1M in sales for Shaker Group with a 9.8 ROAS.

I focus on full-funnel optimization through creative testing, landing-page improvements, GA4 and first-party data integrations, and SEO—work that delivered a 662% increase in organic traffic, lifted conversion from 0.8% to 3.2%, and reduced bounce rate by 12%.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Team Lead

Current

East River

Dec 2024 - Present (1 year 6 months)

Led a cross-functional team of 4 and managed a $500K annual ad budget across Meta, Google, TikTok, and Snapchat; launched DTC brand Waterverse generating 4,000+ leads at a $3.90 CPL and drove SAR 4.1M in sales with a 9.8 ROAS.

Performance Marketing Meta Ads Google Ads GA4 Conversion Rate Optimization Budget Management Team Leadership

Head of Digital Marketing and Design

VLEKTRA

Jan 2022 - Nov 2024 (2 years 10 months)

Grew organic traffic 662% and reached 20,000 monthly visitors within 6 months from scratch; redesigned the website and optimizations increased conversion rate from 0.8% to 3.2% and reduced bounce rate by 12%.

SEO Organic Growth GA4 Google Tag Manager A B Testing Landing Page Optimization Social Media Content Strategy

E-commerce Manager

Digital Marketer

Jan 2017 - Jan 2022 (5 years)

Executed performance marketing that increased e-commerce sales 6x and improved ROAS 4x through A/B testing; migrated the platform to Shopify and reduced bounce rate by over 20%.

Performance Marketing Meta Ads A B Testing Shopify Web Analytics Conversion Rate Optimization Vendor Management