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Imani Elizabeth

@imanielizabeth

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Dynamic social media manager, digital content producer, and writer.

United States

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What I'm looking for

I seek a role that welcomes creativity/new ideas, supports continuing education and training, and gives ample independent work time as well as team collaboration time.

I’m a dynamic social media manager and digital content producer with a proven track record of creating engaging content that delivers results. My diverse portfolio spans various fields, including science, technology, cybersecurity, health, and education. I specialize in developing organic social media content, crafting original visual assets, writing e-newsletters, and managing online communities. My skills enable me to capture and retain audience attention, fostering meaningful connections that resonate.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

Argonne National Laboratory

Mar 2024 - Present (1 year 5 months)

Creates content for LinkedIn, Facebook, Twitter, and Instagram, engaging over 300K followers while ensuring a consistent brand voice. Developed a data-driven strategy that increased overall engagement by 18% and LinkedIn engagement by 25% for FY24. Tracks KPIs via Sprout Social and delivers regular reports to stakeholders. Leads a cross-functional team to ensure accessible and inclusive content.

Sprout Social Content Strategy Social Media Management Data Analysis Adobe Creative Suite Canva Asana Workflow (Asana)

Social Media Specialist

ISACA

Nov 2021 - Aug 2023 (1 year 9 months)

Created organic cybersecurity and IT governance content for ISACA's primary social media channels, totaling 400K+ followers. Used data to optimize content strategy, boosting ISACA's LinkedIn and Twitter average engagement rates from 2% to 4% in six months.

Content Strategy Cybersecurity IT Governance Data Analysis Social Media Marketing Sprout Social Newsletters

Associate Director of Social Media

UIC Retzky College of Pharmacy

Jun 2019 - Nov 2021 (2 years 5 months)

Developed all social media content and visual assets to increase the College's online presence and attract prospective students. Launched and managed various campaigns that collectively raised over $110K in funds from donors.

Campaign Management Community Management Adobe Photoshop Adobe Premiere Pro Canva Digital Fundraising Hootsuite

Education

Degrees, certifications, and relevant coursework

Lake Forest College

Bachelor of Arts, Communication

Grade: cum laude

Activities and societies: Omicron Delta Kappa honor society

Earned a Bachelor of Arts in Communication from Lake Forest College. Recognized with Omicron Delta Kappa honor society and cum laude Latin honors.

University of Illinois Chicago

Master of Science, Marketing

Completed a Master of Science in Marketing at the University of Illinois Chicago. Focused on advanced marketing strategies and digital content creation.