Open to opportunities

Tuyen Dong

@tuyendong

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Agile marketer with 13 years of experience driving business growth.

Vietnam

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and creativity, offering opportunities for professional growth and impactful marketing initiatives.

I am an agile and result-oriented marketer with nearly 13 years of experience in providing strategic marketing solutions across various industries, including healthcare, FMCGs, entertainment, and retail MNCs. My proven track record includes managing new product innovations and leading digital transformation projects that significantly enhance customer acquisition, retention, and lifetime value.

Currently, as a Strategic Marketing Manager at Abbott, I spearhead digital transformation initiatives that have driven approximately $100MM in revenue over three years. My leadership in developing automated retention journeys and personalized content strategies has revitalized traditional trade and improved customer intimacy. I have also been recognized with multiple awards, including the MMA Global Award for Data/Contextual Marketing and Abbott’s Elite Awards for my innovative contributions.

Throughout my career, I have successfully launched impactful marketing campaigns and led teams to achieve remarkable growth. My experience spans various roles, including Brand Manager at Mondelēz International and Product Marketing Manager at Uniqlo, where I developed strategic marketing plans that resonated with target customers and drove significant business results.

Experience

Work history, roles, and key accomplishments

Current

Strategic Marketing Manager

Current

Abbott

Apr 2022 - Present (3 years 2 months)

Leading digital transformation initiatives and loyalty programs to enhance customer retention and lifetime value. Managed trade programs for Glucerna, achieving significant growth and mentoring a strategic marketing team.

Digital Transformation Customer Retention Strategic Marketing Data Analysis Team Leadership Loyalty Programs Content Strategy Automation Performance Marketing

Brand Manager

Mondelēz International

Jul 2020 - Apr 2022 (1 year 9 months)

Led integrated marketing communications and innovation launches for OREO, achieving significant revenue growth. Managed advertising investments and agency collaborations for successful product launches.

Integrated Marketing Brand Management Advertising Market Research Product Launch Revenue Agency Consumer Insights Performance Management Communication

Product Marketing Manager

Uniqlo

May 2020 - Jul 2020 (2 months)

Developed seasonal marketing plans and led integrated marketing campaigns for key product categories, enhancing brand awareness and customer engagement.

Product Positioning Marketing Strategy Brand Awareness Customer Engagement Seasonal Marketing Communication Market Analysis Collaboration

Brand Manager

Mondelēz International

Oct 2017 - Oct 2018 (1 year)

Developed a strategic marketing plan for the Confectionery category, successfully launching new products and maintaining market leadership through comprehensive marketing campaigns.

Strategic Planning Market Leadership Product Launch Marketing Campaigns Brand Development Revenue Management Team Coordination Performance Analysis

Branding Team Lead

CGV Cinemas

Nov 2016 - Oct 2017 (11 months)

Executed marketing activities to drive admissions and sales across multiple cinema locations, successfully launching new cinemas and maintaining market leadership.

Marketing Strategy Sales Management Competitive Analysis Budget Management Team Leadership Event Marketing Customer Engagement Communication Project Management

Assistant Brand Manager

Unilever

Jul 2014 - Aug 2016 (2 years 1 month)

Collaborated with cross-functional teams on market research and brand performance evaluation, leading partnership marketing activities for Home Care and Personal Care brands.

Market Research Brand Performance Cross Functional Collaboration Partnership Marketing Team Coordination Reporting Strategic Planning

Sales Planning Specialist

Orion Food Vina

Nov 2011 - May 2014 (2 years 6 months)

Developed strategic sales plans and managed promotional activities for the Snack category, analyzing market conditions and reporting to the Sales Director.

Sales Planning Market Analysis Strategic Development Reporting Training Channel Management Competitive Analysis Performance Tracking Communication

Education

Degrees, certifications, and relevant coursework

Nottingham Trent University

Master of Digital Marketing, Digital Marketing

2018 - 2019

Grade: High Commendation

Completed a Master of Digital Marketing with a focus on data-driven marketing strategies and customer engagement. Achieved High Commendation and was awarded a Postgraduate Masters Scholarship.