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Tushar User

@tusharuser12

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I build data-backed cross-channel media plans and automate campaign operations for UK and EMEA advertisers.

India

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What I'm looking for

I'm looking to build data-backed media strategies and scalable campaign operations, combining audience research, programmatic buying, automation, and real-time reporting for high-impact advertiser accounts.

At Omnicom Global Solutions, I drive cross-platform media planning and tactical investment across Google, Meta, YouTube, and OTT for major UK and EMEA accounts. I turn syndicated audience research into channel and media-mix recommendations, then manage booking and reconciliation in Prisma.

Previously at Z1Tech, I owned planning-through-delivery execution for more than $150,000 in monthly programmatic spend across 200+ global campaigns. I improved conversion rates by 25% through structured testing across creative, bidding strategy, and DV360 ecosystems.

At Counterpoint Market Research, I managed paid media across LinkedIn, Meta, and Google Ads, increasing engagement by 50%, reducing CPC by 10%, and improving conversion rate by 5%. My earlier ad-quality work at Appen evaluated more than 100,000 queries and placements at 98%+ accuracy.

I'm also building API-driven automation for campaign monitoring, pacing alerts, AI auditing, creative-fatigue modeling, and centralized reporting. My work with Make.com, Claude 3.5, BigQuery, Looker Studio, and Airtable is designed to scale managed spend and replace manual reporting with real-time visibility.

Experience

Work history, roles, and key accomplishments

Current

Senior Associate - Media Planning

Current

Omnicom Global Solutions

May 2025 - Present (1 year 4 months)

Drive cross-platform media planning and tactical investment strategy across Google, Meta, YouTube, and OTT for major UK/EMEA accounts. Leverage syndicated audience research tools to build data-backed audience profiles and manage end-to-end media booking within Prisma.

Media Planning Audience Segmentation Prisma GWI TGI Comscore Nielsen Google Meta YouTube OTT

Senior Associate - Programmatic & Media Buying

Z1Tech

Feb 2024 - May 2025 (1 year 3 months)

Owned planning-through-delivery execution for $150,000+ in monthly programmatic spend across 200+ concurrent global campaigns. Negotiated CPMs and placement terms directly with publishers, achieving a sustained 25% conversion-rate uplift through structured A/B testing.

Programmatic Media Buying DV360 Google PMAX A B Testing Negotiation Budget Management

Marketing Associate, Paid Media & Digital Investment

Counterpoint Market Research

Jun 2022 - Nov 2023 (1 year 5 months)

Managed biddable media buying across LinkedIn, Meta, and Google Ads, applying audience segmentation and conversion tracking that drove a 50% lift in engagement. Refined keyword bidding and spend allocation to cut CPC by 10% while lifting conversion rate by 5%.

LinkedIn Ads Meta Ads Google Ads Audience Segmentation Conversion Tracking GA4 Keyword Bidding

Search Engine & Ad Quality Evaluator

Appen

Sep 2018 - Jan 2022 (3 years 4 months)

Evaluated ad and search-result relevance and quality across 100,000+ queries and placements, sustaining 98%+ accuracy against platform quality guidelines. Surfaced targeting-waste patterns that informed a 10%+ improvement in allocation efficiency for enterprise advertiser accounts.

Ad Quality Search Relevance Quality Evaluation Data Analysis