Tushar bansal
@tusharbansal
Product generalist and founder’s-office leader, driving SaaS and D2C growth through strategy, automation, and operational efficiency.
What I'm looking for
I’m a product generalist and Founder’s Office specialist with senior-level experience leading early-stage startups and SaaS product initiatives. As Co-Founder of Bonji Naturals, I secured INR 2.5M in seed funding, scaled D2C operations to 650+ unique customers, and reduced production lead time from 90+ to 45 days through workflow and vendor-system optimization.
I advise teams on AI-driven go-to-market and automation workflows, including building an interactive video content engine using HeyGen avatars and ElevenLabs voice models. Earlier, I led full-cycle product work at VaidyaRx, helped strengthen product tracking and market-entry decisions at Clensta, and I apply hands-on technical thinking—like server-side event tracking and data pipelines—to improve funnels, retention, and operational efficiency.
Experience
Work history, roles, and key accomplishments
Co-Founder
Bonji Naturals Pvt. Ltd.
Sep 2023 - Present (2 years 10 months)
Co-founded Bonji Naturals and secured INR 2.5M seed funding under the Startup India Seed Fund Scheme (ISB) while being selected for NSRCEL IIM Bangalore Campus Founders Cohort 4 (2025). Drove operations optimization, scaling D2C to 650+ customers and improving production lead time and formulation stability.
Led AI-driven operations and content production by building an interactive video content engine using HeyGen avatars, ElevenLabs voice models, and Descript. Executed founder GTM via LinkedIn personal branding, managed newsletter distribution, and advised on product workflows and community-led growth funnel routing to Slack.
Founder's Office Intern
Clensta International Pvt. Ltd.
May 2024 - Jul 2024 (2 months)
Built an internal database of 120+ SKUs to improve inventory tracking efficiency and analyzed multi-channel sales data to identify top-performing regional markets. Supported institutional expansion by preparing financial decks, commercial proposals for CSD/CPC canteens, and contributed to EXIM Bank presentations for export financing and distribution partnerships.
Project Intern & Team Lead
VaidyaRx (IIT Delhi)
Jun 2023 - Nov 2023 (5 months)
Conducted 30+ market surveys and analyzed 4,500+ prescriptions at AIIMS Bhopal to support platform pricing models and antibiotic resistance mapping. Led stakeholder presentations and owned feature prioritization and end-to-end product development for the diagnostic vertical, including user journeys and UI/UX frameworks for doctor, patient, and pharmacy personas.
Education
Degrees, certifications, and relevant coursework
Delhi Pharmaceutical Sciences and Research University
Bachelor of Business Administration, Healthcare
2022 - 2025
Grade: GPA: 8.0; Vice-Chancellor Gold Medal; Among Top 3 in all semesters
Pursued a Bachelor of Business Administration in Healthcare with a GPA of 8.0. Awarded the Vice-Chancellor Gold Medal for the highest academic score across the graduate batch and completed an undergraduate thesis on the feasibility of waterless hygiene technologies for healthcare.
Ramakrishna Senior Secondary School, Vikaspuri
CBSE 12th (PCMB), PCMB
2020 -
Grade: 89.34%
Completed CBSE Class 12 (PCMB) with a score of 89.34%.
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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