At Amazon MENA, I own the out-of-country seller program across the UAE and KSA, including a $40M+ monthly GMV P&L, sales events, deals, merchandising, and inventory health. I’ve driven major cross-border seller participation and GMV growth across White Friday, Singles Day, Prime Day, Ramadan, and Eid.
I built inventory prioritisation and tracking systems that improved Weighted In-Stock by 1,200 bps, reduced operating costs, and helped clear aged inventory through targeted merchandising. I work closely with seller teams across China, India, Europe, and the US to grow selection, pricing competitiveness, and seller performance.
Previously at Amazon India, I grew the Amazon Flex delivery-partner pool across 80+ cities and helped launch Amazon Foods’ first global P2P delivery offering. I built cost, churn, retention, capacity, and route-optimisation programs that improved partner engagement, delivery economics, and cancellation rates.
I’ve also owned growth and P&L strategy at Swiggy, Quikr, and Pitstop, and co-founded Nexflow AI, where I lead GTM for automation products serving consumer and D2C businesses. I enjoy turning complex operational problems into scalable growth programs, stronger unit economics, and practical products.
