At Ras Al Khaimah Economic Zone (RAKEZ), I built the business case, commercial model, and growth strategy for a new business vertical, securing senior leadership and C-suite approval. I scaled it to AED 10M in revenue within 12 months.
I designed commercial structures for 10 third-party partners across white-label, outsourced, and listing models. I also built and executed the GTM strategy, reaching 32% market penetration within six months.
At FlyFin AI, I co-led product and growth strategy with the CTO and owned lifecycle, retention, and engagement initiatives that contributed to an 18% uplift in Month-1 retention. I launched a referral programme that contributed 21% of new-user acquisition at lower CAC than performance channels.
At CoinDCX, I led the development and launch of the referral program, contributing 28% of new-user acquisition at less than half the CAC of marketing channels. Earlier at Bigbasket, I worked on consumer insights for FMCG brands and founded bb-Accelerate, an incubation initiative supporting emerging D2C brands.
