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tuana mancuhan

@tuanamancuhan

Strategic partnerships at Leus Capital, building a European mobile app and gaming pipeline and assessing growth funding opportunities.

Spain

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At Leus Capital, I develop investment and partnership opportunities with mobile app and gaming companies across Europe, the UK and Türkiye. I assess performance through cohort economics, user acquisition spend, ROAS, LTV and retention, and work with founders from initial discussions through commercial assessment and indicative funding proposals.

I founded Cielo App BV, an astrology-based matchmaking app, and took it from concept to launch, coordinating product, design and development with a multidisciplinary team of 10+. Across roles at SolarWall, Joined Media Group, Tilting Point and Braavo Capital, I worked on business development, campaign strategy, market insights and financing opportunities in technology and mobile gaming.

Experience

Work history, roles, and key accomplishments

Current

Strategic Investments & Partnerships

Current

Leus Capital

Apr 2026 - Present (7 months)

Developed strategic investment and partnership opportunities with mobile app and gaming companies across Europe, the UK and Türkiye. Evaluated mobile business performance through cohort economics, UA spend, ROAS, LTV, payback, retention, monetization and subscription revenue.

Strategic Partnerships Investment Analysis Mobile Gaming Cohort Economics Ad Spend ROAS LTV Payback Retention Monetization Subscription Revenue Pipeline Management

Industrial Energy Business Development

SolarWall

Nov 2024 - Apr 2026 (1 year 5 months)

Led international business development and market expansion across European markets, managing commercial strategy, partnerships and key accounts. Improved outbound response rates by 30% and shortened sales cycles by 18% through CRM optimization and territory planning.

Business Development Market Expansion CRM Automation Lead Management Sales Cycle Optimization Territory Planning Target Account Prioritization Team Supervision

Sr. Business Development Manager

Joined Media Group

Mar 2023 - Sep 2024 (1 year 6 months)

Collaborated with PC and mobile game developers on influencer and celebrity marketing campaigns across Twitch, YouTube, TikTok and Instagram. Identified prospective clients, developed campaign strategies and prepared commercial proposals aligned with game launch and growth objectives.

Business Development Influencer Marketing Campaign Strategy Twitch YouTube TikTok Instagram User Acquisition performance reporting

Founder

Cielo App BV

Oct 2018 - May 2023 (4 years 7 months)

Founded an astrology-based matchmaking app from concept to launch, leading user research, product strategy, roadmap development, freemium monetisation and go-to-market. Coordinated a multidisciplinary team of 10+ through launch.

entrepreneurship Product Strategy User Research Roadmapping Freemium Monetization Go To Market Team Leadership

Market Insights Strategist

Tilting Point

Jan 2022 - Feb 2023 (1 year 1 month)

Designed, built and automated reports on market dynamics and KPI benchmarks across a portfolio of mobile games. Conducted quantitative and qualitative analysis to support decision-making for Business Development, Product and Corporate Development teams.

Market Insights Benchmarking Data Analysis Mobile Gaming Web3 performance reporting Decision Support

Investment Associate

Braavo Capital

Mar 2020 - Jan 2022 (1 year 10 months)

Worked with mobile app and game founders seeking revenue-based financing for user acquisition and working capital. Sourced and assessed funding opportunities by reviewing historical revenue, UA spend, ROAS, LTV/CAC, payback periods and cash-flow performance.

Investment Analysis Revenue Based Financing Financial Modeling Ad Spend ROAS LTV:CAC Payback Period Cash Flow Analysis Founder Relations

Finance Lead

GlobTech Europe

Oct 2019 - Mar 2020 (5 months)

Conducted research on technology and innovative business models for startups.

Financial Research Technology Business Models

Lead Generation

European Blockchain Convention

Dec 2018 - Dec 2019 (1 year)

Built relationships across startups and technology firms and supported industry-event outreach.

Lead Generation Networking Event Outreach

Strategic Planner

Reby Rides

Jan 2019 - Sep 2019 (8 months)

Developed strategic planning models to optimize urban mobility deployment and fleet management. Supported B2B partnership strategies for expansion into new markets and created operational playbooks for city expansion.

Strategic Planning Urban Mobility Fleet Management B2B Partnerships Market Expansion Operational Playbooks

Multinational Companies Supervisor

BNP Paribas Joint Venture / Turkish Economy Bank

Jul 2016 - Oct 2016 (3 months)

Managed corporate banking services for multinational clients operating in Turkey. Conducted financial performance analysis and provided strategic recommendations for business expansion, preparing executive presentations for C-level stakeholders.

Corporate Banking Financial Analysis Strategic Recommendations Executive Presentation Stakeholder Management