Tsahi Toledo

At Kraft Heinz, I lead the global commercial capability and technology agenda across more than 30 countries, shaping how sales teams plan, spend, execute, sell, and negotiate. My global transformation programme delivered $82M in incremental revenue in its first year and is on track to exceed $300M over three years.

I've built commercial roadmaps spanning AI-enabled in-store execution, CRM, SFA, TPM, B2B ordering, DMS, and real-time performance visibility. I helped automate 80% of small-distributor orders in priority markets, improve trade-spend efficiency by around 7%, reduce out-of-stocks by around 5%, and redeploy roughly 20 FTEs.

Across Kraft Heinz and Procter & Gamble, I've progressed from sales development and trade marketing to global commercial leadership. I've led teams of up to 360 people and delivered $42M through distribution and field-coverage gains, 24pp category share growth in Mexico, and stronger omnichannel execution across traditional trade, modern trade, B2B, and away-from-home.