Tripti Aggarwal
@triptiaggarwal
I manage vendor portfolios and digital marketing programs that grow profitable lead volume.
United StatesWhat I'm looking for
At Sunrun, I manage a $12M annual portfolio of third-party vendors across onboarding, contracts, performance tracking, reporting, renewals, and optimization.
I helped drive 58% year-over-year lead-volume growth, exceeding 70K leads, while improving lead quality by 60%. I balance vendor spend, pricing, volume, and profitability across markets and campaigns.
I built a revenue-share tracking and invoicing tool that gives partners real-time visibility into lead performance and payments, reducing manual follow-ups. I also partner with Finance, Legal, Sales, Engineering, Analytics, Procurement, and vendors to launch compliant programs and improve outcomes.
Earlier, I managed paid search and agency relationships across Google Ads, Meta, YouTube, and Microsoft Ads, improving conversion rates by 150% and reducing cost per click by 77%. I bring 12+ years of digital marketing, account management, vendor management, reporting, and campaign optimization experience.
Experience
Work history, roles, and key accomplishments
Manage a $12M annual portfolio of third-party vendors, overseeing onboarding, contract management, performance tracking, reporting, and vendor renewals. Drove a 60% improvement in lead quality and contributed to 58% YoY lead volume growth.
Managed digital marketing efforts and vendor relationships, focusing on performance optimization and lead generation. Contributed to significant improvements in lead quality and volume through data-driven strategies.
Paid Search Manager
Energy Circle
Jan 2018 - Jan 2021 (3 years)
Managed agency and vendor relationships across Google Ads, Meta, and YouTube, increasing conversion rates by 150% while reducing cost-per-click by 77%. Delivered data-driven A/B testing and optimization strategies.
Digital Marketing Specialist
Fashion Stork Club
Jan 2016 - Jan 2017 (1 year)
Managed 200+ campaigns across Google and Microsoft Ads platforms, increasing organic traffic by 140% through keyword strategy and content optimization.
PPC Specialist
Zurple
May 2013 - Jan 2015 (1 year 8 months)
Oversaw PPC campaigns with a focus on ROI and lead generation, producing KPI-driven performance reports with vendor optimization recommendations.
Developed B2B marketing strategies and collaborated with sales teams on customer acquisition and competitive market analysis.
Education
Degrees, certifications, and relevant coursework
Uttar Pradesh Technical University
Bachelor of Science, Mechanical Engineering
Grade: 3.77/4.0
Bachelor of Science in Mechanical Engineering from Uttar Pradesh Technical University, India with a GPA of 3.77/4.0.
Alliant International University
Master of Business Administration, Marketing
Grade: 3.55/4.0
MBA in Marketing from Alliant International University, San Diego, CA with a GPA of 3.55/4.0.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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