Open to opportunities

Tressy Paola

@tressypaola

I coordinate marketing campaigns, create cross-channel content, and keep client projects on track from planning through execution.

Canada

Message

What I'm looking for

I'm looking to support marketing and campaign work from planning through execution, creating content, coordinating timelines, and learning new tools that make marketing more efficient.

I've supported media planning and buying at M&K Media, coordinating campaign launches, tracking pacing and budgets, preparing reporting, and turning performance results into optimization recommendations.

For QReserve at The Agency, I served as the primary contact for a live B2B client, led weekly team meetings, managed workback schedules, and coordinated creative and strategy deliverables. At Hypnosis Training Canada, I created and scheduled content across Instagram, Facebook, YouTube, and email, repurposing podcasts into short-form video, newsletters, and promotional campaigns.

I bring organized project coordination, bilingual English and French communication, and hands-on experience with SEO, analytics, Adobe Creative Suite, Canva, and marketing AI tools.

Experience

Work history, roles, and key accomplishments

Media Planning and Buying Coordinator

M&K Media

Support the development and execution of media plans across digital and traditional channels, coordinate campaign launches, monitor pacing, and track performance against client objectives and budgets. Prepare reporting, analyze campaign results, and provide insights and optimization recommendations.

Media Planning Media Buying Campaign Coordination Budgeting Reporting Analytics Client Management Research Competitive Analysis

Education

Degrees, certifications, and relevant coursework

Mohawk College

Advanced Diploma, Advertising & Marketing Communications Management

Grade: Dean's List (Year 1, 2 & 3)

Activities and societies: Participated in agency-style simulations and live client projects, supporting planning, coordination, and execution under real deadlines.

Graduated with an Advanced Diploma in Advertising & Marketing Communications Management, earning Dean's List honors in all three years. Coursework included project and account management, campaign strategy, media planning and buying, SEO, and integrated marketing communications.