Maria Maria Bayugar

Designed and executed targeted paid media frameworks within Meta Ads Manager for an electronic music record label, optimizing campaigns to drive ticket sales. Architected full-funnel audience targeting and A/B tested video ads to lower CPC and CPA.

Spearheaded digital marketing and social communications strategy for an insurance broker, translating complex financial services into engaging educational video assets. Created multi-platform content grids and scripts to establish institutional authority and drive organic inbound leads.

Designed and executed comprehensive social media marketing and aesthetic positioning strategies for a beauty center, scaling digital presence across platforms. Produced and edited dynamic short-form videos and built content management systems in Notion.

Developed and executed end-to-end digital marketing and social media strategy for a vacation rental complex, positioning it as a premium coastal destination. Managed seasonal campaigns, asset scheduling, and influencer collaborations to optimize reservation leads and direct bookings.

Spearheaded foundational brand positioning and end-to-end social media content strategies for an eyewear brand, establishing a cohesive visual identity. Managed influencer marketing campaigns and designed multi-channel content rollouts.

Oversaw creative social media strategy and visual direction for a professional makeup artist, curating an aesthetic portfolio. Produced short-form video formats optimized for TikTok and Instagram algorithms to secure audience growth.

Spearheaded content creation and algorithmic adaptation strategies for Instagram and TikTok for an electronic music event production company. Managed multi-channel distribution workflows and coordinated asset production and video editing.

Owned the content creation cycle for an electronic music club, translating brand aesthetics into compelling short videos. Edited engaging reels and TikToks from raw material and B-roll, crafting hooks and pacing to maintain user interest.

Developed end-to-end social media grids for a cosmetology supplies e-commerce, balancing product education with community-building formats. Designed graphic and video assets tailored to platform algorithms and aligned content with the Tiendanube e-commerce platform.

Completed an advanced digital marketing certification and mentorship program, focusing on performance marketing strategies.

Pursued a degree in Audiovisual Communication, focusing on media production and storytelling.

Completed a specialization in Digital Graphic Design, enhancing visual communication skills.