At Lowe's Media Network, I deliver campaign insights for brands including Samsung, Bosch, and Whirlpool. I’ve produced 1,300+ campaign insight reports and developed a Saturation Curve and Diminishing Returns Analysis framework that was adopted platform-wide.
Previously, at TMROI / Kantar Analytics Practice, I led Marketing Mix Modeling engagements for international clients. I applied regression and time-series analysis to assess media investment, pricing, and promotional impact, and helped reduce data validation errors by 20%.
