Tomasz Szeląg
@tomaszszelg
I grow iGaming and crypto audiences through CRM, SEO, content, and AI-powered automation.
PolandWhat I'm looking for
I've led content strategy, SEO initiatives, and CRM activities for Clickout Media's Esports Insider, HochgePokert, and PokerScout, using market and user-behavior analysis to improve editorial planning and conversion opportunities.
I also implemented LLM and prompt-engineering workflows to scale content production and automate editorial processes. At Scale AI, I trained and calibrated language models for enterprise clients, developing accurate reference responses and performing rigorous quality assurance.
Across casino, sportsbook, crypto, and fintech projects, I've managed CMS and CRM platforms, built and expanded iGaming websites, and supported sustainable organic growth through SEO, website architecture, and affiliate-system implementation.
Experience
Work history, roles, and key accomplishments
Content Manager (Team Leader)
Clickout Media LTD
Jan 2024 - Jan 2026 (2 years)
Led content team and managed editorial processes for industry publications. Analyzed market trends and content performance to optimize planning and maximize conversions.
Senior Content Writer
Clickout Media LTD
Jan 2024 - Jan 2026 (2 years)
Oversaw content strategy, SEO initiatives and CRM activities for leading industry publications. Implemented AI-powered workflows to support large-scale content production and editorial process automation.
Trained and calibrated Large Language Models for global enterprise clients, developing high-quality reference responses. Designed advanced prompting strategies and conducted rigorous QA of AI-generated content.
Managed CMS and CRM platforms across casino and sportsbook sectors while creating cryptocurrency and fintech content for various brands. Adapted websites to Google's evolving search algorithms to maintain strong organic visibility.
WordPress Webmaster & Founder
TS Media (Self-employed)
Jan 2009 - Jan 2015 (6 years)
Designed, built and expanded a network of sports and iGaming websites from the ground up. Managed the full website lifecycle, from hosting and domain configuration to WordPress customization and affiliate system implementation.
Education
Degrees, certifications, and relevant coursework
Wszechnica Świętokrzyska
Bachelor of Arts, English Philology
2006 - 2009
Pursued a Bachelor of Arts in English Philology, focusing on language and literature studies.
Tech stack
Software and tools used professionally
Availability
Location
PolandAuthorized to work in
Job categories
Skills
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