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Natalia Szyszka

@nataliaszyszka

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SEO & Digital Growth Specialist at CryptoCasinos.com who improved average search position from 47.6 to 19.3.

Poland

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At CryptoCasinos.com, I led SEO recovery after the December 2025 Google core update, improving average search position from 47.6 to 19.3 between February and August 2026. Monthly organic clicks rose 197% between April and August.

I developed per-page keyword mapping for reviews, coin pages, guides, and content clusters using search data and SEO tools. Ranking keywords grew from 51 to 289 within four months, according to Ahrefs.

As Product Manager at Elevated Leads Ltd / CryptoCasinos.com, I coordinated a custom CMS migration to headless WordPress/Next.js with a developer, covering URL structure, redirects, templates, and post-launch SEO quality assurance. I also delivered over 12 product features in six months and managed a quarterly roadmap of 23 epics in Jira.

At Game Lounge, I progressed from Content Writer to market leadership, working across SEO, content strategy, operations, and commercial performance. As Head of Team Poland, I managed a team of five and the market's P&L; I bring experience in competitive affiliate markets and have recently started exploring AI search visibility alongside traditional SEO.

Experience

Work history, roles, and key accomplishments

Chief Gaming Officer (SEO & Product)

Elevated Leads Ltd / CryptoCasinos.com

Feb 2026 - Oct 2026 (8 months)

Led SEO recovery following a Google core update, improving average search position from 47.6 to 19.3 and achieving a 197% increase in monthly organic clicks. Developed per-page keyword mapping and authored monthly SEO reports to inform optimization strategies.

SEO Google Search Console Ahrefs Wincher Keyword Research Content Strategy Technical SEO Performance Analysis Team Leadership

Product Manager

Elevated Leads Ltd / CryptoCasinos.com

May 2025 - Feb 2026 (9 months)

Directed SEO and product strategy across a multi-market affiliate platform, overseeing on-page SEO, content direction, technical SEO, and roadmap planning. Collaborated on a headless WordPress/Next.js migration and delivered over 12 product features in six months.

SEO Product Management Roadmapping Jira WordPress Next.js Technical SEO Content Strategy Project Management

Head of Team Poland

Game Lounge

Oct 2023 - Apr 2025 (1 year 6 months)

Led the Polish market for the #1 gambling affiliate website in Poland, managing a team of five and overseeing P&L, budgets, and resource allocation. Facilitated acquisition of 3-5 new casino partnerships weekly and advanced through four distinct roles.

Team Leadership P&L management SEO Content Strategy Commercial Performance Partnership Management Budgeting

Performance Operations Manager

Game Lounge

Oct 2022 - Oct 2023 (1 year)

Managed site managers across multiple markets, supporting them with daily challenges, decision-making, and problem-solving. Guided them on improving website performance and conversions through brand placements, content improvements, and UX recommendations.

Operations Management Team Leadership Performance Optimization UX Content Strategy

Site Manager

Game Lounge

Feb 2021 - Oct 2022 (1 year 8 months)

Managed site optimization and content updates, focusing on SEO to drive user engagement and visibility. Coordinated with content writers and technical teams to maintain high standards of site performance.

SEO Content Management Site Optimization Team Coordination

Content Writer

Game Lounge

Feb 2019 - Feb 2021 (2 years)

Produced SEO-optimized content targeting the Polish gaming market to boost organic traffic. Utilized analytics tools like Google Analytics and Ahrefs for keyword research and content improvement.

SEO Content Writing Keyword Research Google Analytics Ahrefs