Albasher Shareif
@albashershareif
Senior web content editor and analyst leveraging AEM, CRM data, and AI workflows.
What I'm looking for
I’m a Senior Web Content Editor and Analyst with 10 years of experience owning digital content operations inside a globally regulated financial platform. I manage 1,000+ live webpages in Adobe Experience Manager and Intercom, leading content publishing, updating, retiring, and governance end-to-end, including QA and compliance auditing. I also lead CMS migrations (AEM to Intercom) with URL mapping, redirect strategy, and QA frameworks that protect service continuity.
On the analytics side, I build and maintain web, CRM, and campaign performance dashboards using GA4, Looker Studio, Oracle Analytics Server, and Power BI—tracking engagement, marketing campaigns, CTA conversions, and SEO visibility. I configure and steward CRM and campaign data flows across Salesforce SFMC, Braze, and AEM with UTM and tracking-source hygiene for clean attribution. I’ve driven a 50%+ reduction in content production time with an AI-assisted editorial workflow (Claude AI + Vertex AI), and I’m currently completing PhD research on LLM-based localized digital marketing strategies in Poland.
Experience
Work history, roles, and key accomplishments
Freelance Telephone Interpreter
Dals
Dec 2025 - Present (5 months)
Provided live English-to-Arabic telephone interpreting for UK public-sector clients, handling medical, legal/police, benefits, and NGO casework. Maintained strict confidentiality, neutrality, and compliance expectations for sensitive public-sector interactions.
Senior Web Content Editor
IG Group
Jul 2024 - Present (1 year 10 months)
Owned digital content operations across 1,000+ live webpages in AEM and Intercom, managing publishing, updates, retirement, and governance. Led an AEM-to-Intercom CMS migration and built multi-source dashboards, including driving a 50%+ reduction in content production time via AI-assisted workflows.
Arabic Web Content Editor
IG Group
Aug 2018 - Jun 2024 (5 years 10 months)
Translated and localized English web and marketing content into Arabic for IG Dubai, ensuring DFSA regulatory compliance and consistent Arabic tone. Built and deployed SFMC email campaigns, maintained AEM content with translation workflows, and improved linguistic quality through post-editing of machine- and LLM-generated translations at scale.
Junior Business Analyst
Sttas (UPS)
Jul 2017 - Jul 2018 (1 year)
Re-engineered invoice processing for the MENAT region and automated parts of the workflow using Excel VBA, reducing invoice processing time by 30%. Conducted compliance audits for international import/export regulations and built reporting for customs duties and transport cost calculations.
Technology Operations Intern
Citibank
Jan 2015 - Present (11 years 4 months)
Supported AML compliance work by processing data and reviewing regulatory documentation in a global banking environment. Contributed to quality and accuracy of compliance records through careful document review and handling.
Education
Degrees, certifications, and relevant coursework
WSB University
PhD (in progress), LLM-based Localised Digital Marketing Strategies
PhD research (in progress) on adaptive frameworks for effective localized digital marketing content strategies using LLMs at WSB University.
University of Jyväskylä
Certification, Bayesian Nonparametric Statistics
Completed a certification in Bayesian Nonparametric Statistics in 2019 at the University of Jyväskylä.
Polish Academy of Sciences
Certification, Dynamics, Topology and Computations
Completed a certification in Dynamics, Topology and Computations in 2017 at the Polish Academy of Sciences.
Warsaw University of Technology
Master of Science in Engineering, Engineering
Completed a Master of Science in Engineering at Warsaw University of Technology in 2016.
International Compliance Association
ICA Certificate in Anti-Money Laundering, Anti-Money Laundering
Earned the ICA Certificate in Anti-Money Laundering in 2015.
University of Jyväskylä
Certification, Tensor Numerical Methods for Multi-dimensional PDEs
Completed a certification in Tensor Numerical Methods for Multi-dimensional PDEs in 2015 at the University of Jyväskylä.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
mowah.com/arJob categories
Skills
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