Open to opportunities

Albasher Shareif

@albashershareif

Message

Senior web content editor and analyst leveraging AEM, CRM data, and AI workflows.

Poland

Message

What I'm looking for

I’m looking to own end-to-end web content operations in a regulated environment—building AEM/Intercom publishing, clean CRM campaign attribution, and dashboards—while scaling multilingual workflows and AI-assisted editorial processes with measurable impact.

I’m a Senior Web Content Editor and Analyst with 10 years of experience owning digital content operations inside a globally regulated financial platform. I manage 1,000+ live webpages in Adobe Experience Manager and Intercom, leading content publishing, updating, retiring, and governance end-to-end, including QA and compliance auditing. I also lead CMS migrations (AEM to Intercom) with URL mapping, redirect strategy, and QA frameworks that protect service continuity.

On the analytics side, I build and maintain web, CRM, and campaign performance dashboards using GA4, Looker Studio, Oracle Analytics Server, and Power BI—tracking engagement, marketing campaigns, CTA conversions, and SEO visibility. I configure and steward CRM and campaign data flows across Salesforce SFMC, Braze, and AEM with UTM and tracking-source hygiene for clean attribution. I’ve driven a 50%+ reduction in content production time with an AI-assisted editorial workflow (Claude AI + Vertex AI), and I’m currently completing PhD research on LLM-based localized digital marketing strategies in Poland.

Experience

Work history, roles, and key accomplishments

Current

Freelance Telephone Interpreter

Current

Dals

Dec 2025 - Present (5 months)

Provided live English-to-Arabic telephone interpreting for UK public-sector clients, handling medical, legal/police, benefits, and NGO casework. Maintained strict confidentiality, neutrality, and compliance expectations for sensitive public-sector interactions.

Telephone Interpreting EN To AR Interpretation Confidentiality Neutrality Medical Interpreting NGO Casework Interpreting Communication Accuracy

Current

Senior Web Content Editor

Current

IG Group

Jul 2024 - Present (1 year 10 months)

Owned digital content operations across 1,000+ live webpages in AEM and Intercom, managing publishing, updates, retirement, and governance. Led an AEM-to-Intercom CMS migration and built multi-source dashboards, including driving a 50%+ reduction in content production time via AI-assisted workflows.

Intercom Braze Looker Studio Power BI Vertex AI

Arabic Web Content Editor

IG Group

Aug 2018 - Jun 2024 (5 years 10 months)

Translated and localized English web and marketing content into Arabic for IG Dubai, ensuring DFSA regulatory compliance and consistent Arabic tone. Built and deployed SFMC email campaigns, maintained AEM content with translation workflows, and improved linguistic quality through post-editing of machine- and LLM-generated translations at scale.

Localization SDL Trados AmpScript LLM Based Machine Translation Post Editing

Junior Business Analyst

Sttas (UPS)

Jul 2017 - Jul 2018 (1 year)

Re-engineered invoice processing for the MENAT region and automated parts of the workflow using Excel VBA, reducing invoice processing time by 30%. Conducted compliance audits for international import/export regulations and built reporting for customs duties and transport cost calculations.

Power BI VBA SQL Import Export Compliance Jira

Technology Operations Intern

Citibank

Jan 2015 - Present (11 years 4 months)

Supported AML compliance work by processing data and reviewing regulatory documentation in a global banking environment. Contributed to quality and accuracy of compliance records through careful document review and handling.

AML Compliance Documentation Review Data Processing Financial Services Compliance Quality Assurance Quality Of Documentation