Tomas Idiart

I’m a Marketing and Communications professional with 4+ years of experience in campaign analysis, project management, and KPI tracking. I’m analytical and data-driven, with a clear track record of transforming information into actionable insights that improve outcomes.

At Estudio Contable Andrea Prado, I reduced internal report generation time by 30% by automating Excel dashboards for real-time KPI tracking across 8+ simultaneous clients. I also centralized documentation, budget management, and payment tracking for 15+ active accounts, cutting administrative errors by 25%, while improving project visibility by 40% through a task-tracking tool.

Previously at LatinSpots (El Ojo de Iberoamerica), I analyzed and categorized 500+ annual advertising campaigns by industry, brand, and format, producing benchmarking reports used for editorial decision-making. I identified emerging regional advertising trends that supported a 15% increase in content relevance based on engagement metrics.

I bring a strong execution mindset—standardizing processes, ensuring brand consistency, and aligning stakeholders through clear executive reporting. I enjoy cross-functional coordination and use data-based decision-making to optimize results and continuously improve how teams plan, measure, and deliver.