Fran Pistone
@franpistone
Project Manager and Data Analyst at LA NACIÓN, automating reports and workflows to turn content KPIs into decisions.
ArgentinaWhat I'm looking for
At LA NACIÓN (DIGITAL ROOM), I track KPIs, SEO, GEO, and content performance to identify opportunities and adjust priorities. I also automate reporting and workflows with Google Sheets, Apps Script, Slack, and Python.
I came to data through digital journalism, using metrics and audience performance to make better content decisions. I’m now looking to bring that experience to Data Analytics, combining SQL, Python, dashboards, reporting, automation, and KPI analysis to turn data into concrete decisions.
Experience
Work history, roles, and key accomplishments
Project Manager / Editor / Data Analyst
La Nación (Digital Room)
Mar 2026 - Present (7 months)
Tracking KPIs, SEO, GEO, and content performance. Analyzing metrics to detect opportunities and adjust priorities. Automating reports and workflows with Google Sheets, Apps Script, Slack, and Python.
Subeditor
La Nación (Digital Room)
Feb 2025 - Mar 2026 (1 year 1 month)
Monitored daily production and content performance. Reviewed approaches based on SEO criteria, metrics, and audience opportunities. Participated in workflow improvements and daily coordination of priorities.
Redactor
La Nación (Digital Room)
Mar 2024 - Feb 2025 (11 months)
SEO writing for the US Hispanics project.
Redactor
Página|12
Oct 2022 - Mar 2024 (1 year 5 months)
SEO writing. Tracking trends and analyzing search intent.
Subeditor
Ámbito.com
Nov 2022 - May 2023 (6 months)
Coordinated team, editing and writing tasks for Ámbito Financiero Uruguay.
Redactor - Content Creator
El Canciller
Aug 2021 - Nov 2022 (1 year 3 months)
Writing and interviews on politics and economy for elcanciller.com. Creation and implementation of digital content for social media.
Productor - Redactor - Movilero
La Noticia Web y Radio Urbana BA
Jun 2018 - Jul 2021 (3 years 1 month)
Writing and coverage (Politics and Economy). Production and live air for Radio Urbana BA.
Education
Degrees, certifications, and relevant coursework
Digital House
Data Science, Data Science
2026 -
Currently pursuing a Data Science course at Digital House, expected to complete in 2026.
Universidad de Buenos Aires
Licenciatura, Communication Sciences
2015 - 2024
Completed a degree in Communication Sciences at the University of Buenos Aires from 2015 to 2024.
Coderhouse
Data Analytics, Data Analytics
2024 - 2024
Completed a Data Analytics course at Coderhouse in 2024.
PuntoRojo
SEO Specialist, SEO
2022 - 2022
Completed an SEO Specialist course at PuntoRojo in 2022.
TEA
Journalism, Journalism
2015 - 2017
Studied Journalism at TEA from 2015 to 2017.
Escuela Superior de Comercio Carlos Pellegrini
Perito Mercantil, Commerce
2009 - 2013
Completed Perito Mercantil studies at Escuela Superior de Comercio Carlos Pellegrini from 2009 to 2013.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Salary expectations
Social media
Job categories
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