At leeep agency GmbH, I focus on AI transformation: identifying and prioritising use cases, designing how people and AI systems work together, and shaping the operating model around them. I designed AI Experience Exploration, a three-phase format that takes leadership teams from open questions to a prioritised AI roadmap.
For Dr. Güldener Group, I own delivery across discovery, design and engineering workstreams for a B2B digital product. The digital service has been live since 2025 and acquired more than 1,000 new customers; I also translated more than 40 customer interviews into a product vision and helped build the client’s innovation process.
I’ve also redesigned customer services and built capability within client teams, including training 500 professionals and executives in CX, service design and journey management. In my own practice, I use Claude, ChatGPT and custom GPTs for research synthesis, proposals and workshop design.
