At CiscoSystems → Gamma Communications, I lead a team of six across business operations, data science, and CRO for Cisco brands, including Placetel Webex. I led the creation of a centralized AI brain using Claude, accelerating creative output, data analysis, and landing-page and A/B-test QA.
I aligned A/B testing with data architecture and CRO, increasing new-customer monetization by 15% and improving buying efficiency by 22%. I also connected data science and business operations to automate upselling using unit economics.
At Eurowings Digital, I coached squads across engineering, data, and product, and directed data engineers to create real-time revenue and conversion dashboards. Aligning test setups with data pipelines helped Product Owners launch in one shot and increased testing and deployment velocity by 60%.
At Emma GmbH - The Sleep Company, I led and developed an eight-person team, growing Benelux revenue threefold in a year while achieving profitability. Earlier, I led portal performance at HRS-DasHotelportal and managed trivago's France-Benelux team, using data analysis, CRO, and commercial strategy to improve monetization and profitability.
